Tomorrowland

Business Profile

Core Value Proposition

Tomorrowland provides immersive global electronic music festival experiences and related media/content that unite people through music, culture, and community.

Target Customer

Electronic music fans, festival-goers, global audience seeking live events and digital experiences, One World Radio listeners, and fans of Tomorrowland Brasil, Tomorrowland Winter, CORE, and related brand experiences.

Key Differentiator

Iconic Belgian festival brand with multi-location editions (Belgium, Brazil, Dubai, Alpe d’Huez) and a connected media ecosystem (One World Radio, Amazon Music documentary, official aftermovies), plus signature experiences like drone shows and desert/ ski-resort destinations.

Implementation Timeline

Content-related value is realized during festival cycles and ongoing via One World Radio and on-demand videos; partnerships and packages may be activated around event dates.

Pain Points

1Need for remote access to live performances and festival content via radio and online streams.
2Desire for extended festival experience beyond live events (interviews, documentaries, aftermovies, on-demand content).
3Complex event planning and access management (tickets, packages) including bracelet top-up refunds.

Key Features

1One World Radio live broadcasts with artist interviews from Tomorrowland editions.
2Live sets from multiple stages and on-site hosts/interviews.
3Official documentaries and aftermovies (e.g., We Are Tomorrow).
4Festival packages and passes for Tomorrowland Winter (Lift & Ski Pass included).
5Diverse event formats and destinations (Tomorrowland Belgium, Brasil, Winter; Terra Solis; CORE).
6Tomorrowland App and official store with branded merchandise.

Target Customer Industries

Decision Makers

1CMO
2VP of Marketing
3Head of Partnerships
4Festival Director
5Brand Manager

Client Results

1Global audience engagement and reach through live radio, video content, and documentaries.
2Expanded brand presence through multiple festival formats and destinations.
3Content-driven fan engagement and heritage storytelling (We Are Tomorrow).

Competitive Advantages

1Long-running, globally recognized festival brand with a multi-location footprint.
2Integrated media ecosystem (One World Radio, YouTube, Amazon Music documentary) and exclusive content.
3Signature production elements (drone shows) and immersive experiences (Terra Solis desert, Tomorrowland Winter).
4Official partnerships and a roster of high-profile artists.

Key Benefits

1Access to live festival experiences across multiple locations

2Extended engagement through radio, documentaries, and aftermovies

3Exclusive artist interviews and behind-the-scenes content

4Varied festival formats and destinations with bundled packages

Case Studies & Success Stories

Alok drone show at Tomorrowland Brasil

Case #1

Over 1,000 choreographed drones used in a Tomorrowland Brasil set, building on a prior 600-drone show; ambassador role for Alok; highlighted as a landmark technological performance.

We Are Tomorrow documentary (Tomorrowland & Amazon Music)

Case #2

A 24-minute documentary exploring the People of Tomorrow, including John Summit and festival-goers; available on Amazon Music and YouTube.

Additional Product Information

Product Description

Global electronic music festival brand offering live events, radio broadcasts, media content, and related experiences across multiple destinations (Belgium, Brazil, Winter in France, Terra Solis in Dubai, CORE worldwide).

Target Market

Electronic music fans, festival-goers, media consumers, and brand partners seeking immersive live events and digital engagement.

Unique Value Proposition

Tomorrowland combines iconic live festivals with a connected media ecosystem, delivering immersive experiences, exclusive content, and a global community of “People of Tomorrow.”

Technical Requirements

Internet access for One World Radio and streaming; use of the Tomorrowland App and online store.

Pricing Model

Pricing information not specified in the content; mentions of tickets and festival packages (e.g., Tomorrowland Winter packages).

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