TOMS Shoes
Business Profile
Core Value Proposition
TOMS Shoes provides fashionable footwear for men, women, and kids with a social impact mission tied to giving back with every purchase.
Target Customer
Consumers and families seeking stylish, comfortable shoes who want to support education, health and well-being initiatives through their purchases.
Key Differentiator
A long-standing social impact model (One for One legacy; now giving 1/3 of profits for good), Certified B Corporation status with an open annual Impact Report, and programs like the preloved resale via thredUP alongside a rewards ecosystem.
Implementation Timeline
Value is realized at the point of purchase with ongoing social impact tracked and disclosed in annual Impact Reports (2024 Impact Report highlighted).
Pain Points
- 1Need for stylish, comfortable shoes for the whole family.
- 2Desire to purchase from a brand that aligns with social impact and charitable giving.
- 3A preference for transparent reporting on how purchases translate into impact.
Key Features
- 1Wide product range including men's, women's, and kids' shoes, plus gear and sunglasses.
- 2Impact-driven initiatives such as 1-for-1 origins, giving 1/3 of profits for good, and annual Impact Reports.
- 3Preloved program: Pack Your Preloved with thredUP to exchange used items for store credit.
- 4TOMS Rewards program with points and exclusive offers.
- 5Shop-wide promotions and discounts (e.g., Daily Deal, free shipping offers, promo codes).
Target Customer Industries
Client Results
- 1105M+ total lives positively impacted
- 2100M+ pairs of shoes given since 2006
- 332 Giving Partners in 7 countries (as of 2024)
- 4Certified B Corporation with a 2024 score higher than previous years
Competitive Advantages
- 1Strong social purpose aligned with product (education, health and well-being).
- 2Certified B Corporation with transparent impact reporting.
- 3Established partner network and measurable giving (Giving Partners).
- 4Preloved program with thredUP for sustainability.
- 5Rewards program and promotional pricing to drive engagement.
Key Benefits
Case Studies & Success Stories
Didi Hirsch Mental Health Services partnership
Didi Hirsch offers mental health and suicide prevention services; partnership supported programs such as Teen Line and other mental health initiatives.
Brave Trails partnership
A national nonprofit focused on LGBTQ+ youth leadership; TOMS support aligns with youth empowerment programs.
GirlForward partnership
Increases opportunities for refugee girls through mentorship, safe spaces, tutoring, and programming rooted in identity.
Additional Product Information
Product Description
Footwear brand offering shoes for men, women, and kids, plus accessories and gear, with a mission to improve lives through purchase-driven impact and charitable giving.
Target Market
Consumers seeking fashionable, comfortable shoes who want to contribute to education and health initiatives through their purchase; US-based online shoppers (with promotions and shipping options described).
Unique Value Proposition
Fashionable footwear that combines comfort and style with a transparent, impact-driven business model backed by B Corp certification and ongoing giving partnerships.
Technical Requirements
Not specified in the provided content.
Pricing Model
Pricing varies with promotions; examples include Daily Deal and promotional codes (e.g., GIFT-N1KJ) plus free shipping offers on qualifying orders. There is a rewards program and limited-time discounts.
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