Toronto Metropolitan University (TMU)

Business Profile

Core Value Proposition

Toronto Metropolitan University (TMU) provides career-focused undergraduate and graduate programs with real-world experience and extensive student support to help students succeed.

Target Customer

Prospective and current students seeking undergraduate or graduate education; international students; continuing education learners; educators and counselors partnering on student recruitment

Key Differentiator

Canada’s most entrepreneurial university for graduate education; an urban campus in Canada’s largest city with a strong throughline of career readiness and student wellbeing

Implementation Timeline

Value and outcomes vary by program; typical measurable outcome highlighted is employment within 2 years of graduation after completing undergraduate or graduate programs

Pain Points

1Need for career-ready education with real-world experience and practical learning
2Need for comprehensive student services and support throughout the student journey
3Need for flexible learning pathways (undergraduate, graduate, and continuing education) across diverse programs

Key Features

160+ career-focused undergraduate degrees
265+ master’s degrees, PhDs or professional master’s diplomas
3The Chang School for certificates and microcredentials (continuing education)
4Personalized academic advising, industry events and co-op opportunities
5Strong post-graduation outcomes (employment within 2 years of graduation) and extensive scholarships/awards

Target Customer Industries

1Education

Decision Makers

1Director, Academic Accommodation and Learning

Client Results

1Graduates employed within 2 years of graduation
2 TMU consistently ranked #1 in Ontario for student services

Competitive Advantages

1Entrepreneurial emphasis: TMU is described as Canada’s most entrepreneurial university for graduate education
2Urban, multicultural location in Toronto, offering real-world experiences and diverse opportunities
3Comprehensive continuing education through The Chang School (certificates and microcredentials)
4Strong student services reputation and dedicated support for students
5Large program variety (60+ undergrad, 65+ grad) and clear pathways between undergraduate and graduate studies

Key Benefits

1Career-focused programs with real-world experience

2Broad range of degree options (undergrad and grad) and flexible learning paths

3Strong student services and wellbeing support

4Continuing education through The Chang School

5Competitive post-graduation employment outcomes

Additional Product Information

Product Description

An urban research university offering career-oriented undergraduate and graduate programs, extensive student services, and continuing education options to prepare students for real-world careers.

Target Market

Prospective students (undergraduate, graduate, international), current students, continuing education learners, and educators/counselors involved in student recruitment

Unique Value Proposition

TMU combines a strong track record of career-focused education with extensive student services and an entrepreneurial approach to graduate studies, all anchored in an urban, multicultural Toronto setting.

Technical Requirements

Not specified in the content

Pricing Model

Not explicitly provided; includes tuition and fees with scholarships and financial assistance mentioned

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