Tory Burch Brand

Business Profile

Core Value Proposition

Tory Burch provides luxury women’s fashion and lifestyle products including handbags, shoes, ready-to-wear, fragrances, wallets & accessories, and home goods, offering versatile, everyday luxury and a curated shopping experience.

Target Customer

Women shoppers seeking designer fashion and accessories; online and in-store customers worldwide.

Key Differentiator

Iconic handbag lines (e.g., Romy described as the 'ultimate everyday handbag'), curated seasonal and runway collections (Runway Shop, The Cozy Edit), and a visible commitment to empowering women through the Tory Burch Foundation.

Implementation Timeline

Not specified on pages

Pain Points

1Need versatile, well-organized, lightweight everyday handbags that work for work and on-the-go.
2Desire cohesive, comfortable, stylish clothing and accessories for daily wear and travel.
3Preference for a seamless online shopping experience with flexible shipping/returns.

Key Features

1Romy handbag collection with three sizes (tote, small tote, bucket), soft pebbled leather, spacious interior, slim belt with logo button, and options to wear crossbody.
2The Romy line emphasizes lightweight design and a roomy interior with a deep pocket.
3Shop-wide benefits like Free Shipping & Returns on Every Order.
4Seasonal and curated collections: Runway Shop (Fall/Winter 2025), The Cozy Edit, and New Arrivals sections.
5The Cozy Edit features comfortable sweaters, jeans, loafers, sneakers, and home goods (candles, linens, tableware).
6Tory Burch Foundation and ‘Shop with Purpose’ branding signaling social impact efforts.

Target Customer Industries

Competitive Advantages

1Free shipping & returns on every order for a low-friction shopping experience.
2Iconic, versatile handbag designs (notably Romy) with multiple sizes and crossbody options.
3Broad product universe (handbags, shoes, ready-to-wear, fragrances, wallets, jewelry, home) enabling one-stop shopping.
4Seasonal and runway-inspired collections (Runway Shop) alongside approachable, cozy edit (The Cozy Edit).
5Philanthropic and brand storytelling through The Tory Burch Foundation and ‘Shop with Purpose’ messaging.

Key Benefits

1Versatile, organized, lightweight handbags (Romy) for everyday use.

2Extensive product range across multiple fashion and lifestyle categories.

3Curated, seasonally inspired shopping experiences (Runway Shop, The Cozy Edit).

4Positive brand narrative with social impact through the Tory Burch Foundation.

Additional Product Information

Product Description

Designer women’s fashion and lifestyle brand offering handbags, shoes, ready-to-wear, fragrance, wallets, jewelry, and home goods; notable product lines include the Romy handbag collection and seasonal Runway Shop and The Cozy Edit experiences.

Target Market

Women shoppers seeking premium, versatile fashion and lifestyle products; online and in-store customers worldwide.

Unique Value Proposition

Versatile luxury fashion with iconic, well-crafted handbags (notably Romy) and curated seasonal experiences, enhanced by a socially conscious foundation and easy online shopping terms.

Technical Requirements

N/A

Pricing Model

Prices displayed across products show a wide range. Examples include: Romy Tote $595; Romy Suede Tote $595; Romy Bucket Bag $395; Small Romy Tote $450; Small Romy Shoulder Bag $295; Romy Croc-Embossed Tote $550. Runway items include higher-end pieces such as Oversized Wool Coat $1,795, Charlie Shoulder Bag $990, Shearling Jacket $3,850, and other items with prices spanning roughly $200–$2,000+ depending on category. Promotional codes are advertised (e.g., 15% off certain purchases).

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