TourMaG.com
Business Profile
Core Value Proposition
[TourMaG.com] provides a French-language media platform delivering specialized tourism news, insights, and industry resources for professionals.
Target Customer
{"Travel industry professionals","Travel agencies and tour operators","Destination marketing organizations (DMOs) and tourism boards","Hospitality and cruise industry stakeholders","Advertisers and marketers in the travel sector"}
Key Differentiator
A Francophone, tourism-focused media ecosystem with a broad set of integrated resources (news sections, newsletters, specialized publications like AirMaG, CruiseMaG, DestiMaG, TravelJobs, TV content, and event/Webinar coverage) plus a membership/advertising model.
Implementation Timeline
{"Not explicitly specified in the provided content"}
Pain Points
- 1Need for up-to-date, francophone tourism industry news and analysis
- 2Need for targeted reach and visibility among travel industry buyers and sellers
- 3Need for job postings, industry insights, and branded content opportunities
Key Features
- 1Comprehensive tourism news and editorial coverage (Actus, Brand News, etc.)
- 2Specialized publications and sections (AirMaG, CruiseMaG, DestiMaG, LuxuryTravelMaG, etc.)
- 3Membership options (Abonnés, Club) and newsletters
- 4Advertising formats including Publi-RĂ©dactionnel and Publi-news
- 5Job board and staffing content (TravelJobs, TravelJobs annonces)
- 6Multi-channel content including videos (TourMaG TV) and online resources
- 7Event and webinar listings (Salons et ĂvĂ©nements, Webinaires)
Target Customer Industries
Decision Makers
- 1Directrice Pays Cambodge chez Easia Travel
- 2Vice-présidente du développement international
- 3Coordinateur Philanthropie Ă Disneyland Paris
- 4Directeur commercial
Client Results
- 1Not explicitly specified in the provided content
Competitive Advantages
- 1Niche focus on francophone tourism with specialized sections and publications
- 2Integrated ecosystem (news, newsletters, jobs, editorial, advertising, events)
- 3Multiple access points for audience engagement (subscription, club, advertising, sponsored content)
- 4Broad industry coverage including destinations, cruises, visas, travel tech, and media production
Key Benefits
Additional Product Information
Product Description
TourMaG.com is a media platform and group focused on tourism news and content in French, offering sections such as Actus, Visas, TravelJobs, DestiMaG, CruiseMaG, AirMaG, Brand News, and more, plus subscription and advertising options.
Target Market
Travel industry professionals, travel brands, agencies, DMOs, suppliers, and advertisers seeking industry news, insights, and exposure in the francophone tourism market.
Unique Value Proposition
A specialized, francophone tourism media network with an expansive suite of editorial, destination and product verticals, plus membership and advertising opportunities to reach industry decision-makers.
Technical Requirements
Not specified in the provided content
Pricing Model
Subscriptions / Abonnements (for newsletters and access), Club membership; Advertising options (Publi-RĂ©dactionnel, Publi-news)
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