TrainingPeaks
Business Profile
Core Value Proposition
TrainingPeaks provides a versatile endurance training platform with data metrics, scheduling, and fitness tracking, plus TrainingPeaks Virtual for indoor cycling and Coach Match for personalized coaching.
Target Customer
Endurance athletes (runners, cyclists, triathletes) and coaches; athletes seeking coaching; accredited coaches looking to offer remote coaching; sports federations and organizations that rely on coaching platforms.
Key Differentiator
Integrated ecosystem that combines athlete-oriented training data, virtual cycling, coach accreditation and matchmaking, and flexible coaching packages within a single platform.
Implementation Timeline
Sign up free and begin using TrainingPeaks immediately; Coach Match offers a free consultation after completing the questionnaire; coaching packages require setup and ongoing monthly billing; 30-day money-back guarantee applies after matching with a coach
Pain Points
- 1Fragmented training tools requiring multiple apps/devices to track workouts, plans, and racing data
- 2Difficulty finding a well-matched, accredited coach with a personalized plan
- 3Time management and scheduling challenges for busy athletes needing customized coaching and feedback
Key Features
- 1All training data and plans in one place with data metrics, scheduling tools, and fitness tracking
- 2TrainingPeaks Virtual for indoor cycling with community features and realistic racing dynamics
- 3Seamless data sync with wearables/devices (Apple Watch, Garmin, Wahoo, Zwift, and more)
- 4Coach Edition and TrainingPeaks Coach Match with accredited coaches and personalized coaching plans
- 5Training plans explorer (Triathlon, Running, Cycling, Strength, Winter, Swimming, Rowing) and coaching articles (Athlete Blog, CoachCast)
Target Customer Industries
Decision Makers
- 1Athlete
- 2Coach
- 3Coach Match Specialist
- 4Head Coach
Client Results
- 1Athletes stay on track and achieve goals with data-driven training
- 2Coaches save time, monetize coaching services, and expand knowledge through TrainingPeaks University
- 3Accredited coaches provide science-backed coaching with real-world results and personalized plans
Competitive Advantages
- 1Unified platform combining tracking, planning, and coaching in one ecosystem
- 2Strong integration with popular devices and apps (Apple Watch, Garmin, Wahoo, Zwift)
- 3Accredited coaches with clear qualification standards and university-backed training
- 4Flexible Coach Match pricing (Bronze/Silver/Gold) and no minimum terms
- 5Remote coaching capability with detailed workout scheduling and communication through TrainingPeaks
Key Benefits
Case Studies & Success Stories
First Ultra Marathon
Lukas utilized the new Structured Strength features in TrainingPeaks to prepare for his first-ever trail race.
Crushing 70’s
Matteo uses TrainingPeaks Virtual for seamless workout completion, real-world dynamics, and time-saving efficiency.
FURTHER Ultra Marathon
Mirna Valerio uses the adaptable calendar in TrainingPeaks to maintain consistency and achieve goals, including the FURTHER Ultra.
Additional Product Information
Product Description
A training app and ecosystem for endurance athletes, offering data tracking, scheduling, and training plans, plus TrainingPeaks Virtual for indoor cycling and Coach Match/Coach Edition for personalized coaching.
Target Market
Endurance athletes (runners, cyclists, triathletes) and coaches; sports federations/organizations that use TrainingPeaks for performance preparation
Unique Value Proposition
An all-in-one training platform that unifies athlete metrics, virtual cycling, and accredited coaching with accessible onboarding and flexible pricing.
Technical Requirements
Cloud-based platform with data syncing to wearables and training devices; integrations include Apple Watch, Garmin, Wahoo, Zwift
Pricing Model
Free sign-up available; TrainingPeaks Premium included with some offerings; Coach Match packages: Bronze ($149/mo), Silver ($229/mo), Gold ($359/mo), each billed monthly; 7-day free trial noted for Coach Edition; 30-day money-back guarantee on coaching
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