Trainline
Business Profile
Core Value Proposition
Trainline provides a fast, convenient way to search, compare and buy train tickets across the UK and Europe, with live train times, railcard integration, and digital tickets.
Target Customer
Travelers planning UK and European rail journeys, including both leisure and potential business travelers, who want cheap tickets, up-to-date train times, and mobile/digital ticketing.
Key Differentiator
Digital Railcards stored in the Trainline app, plus price comparison across 270+ rail and coach operators in 45 countries, and tools like the Best Fare Finder and Ticket Alerts to find cheap tickets.
Implementation Timeline
Value can be realized immediately after purchase for Railcards (digital Railcards appear in the app right away) and with each booking when using advance tickets or Railcard discounts.
Pain Points
- 1Difficulty finding cheap train tickets across many operators.
- 2Need for up-to-date live train times and platform information.
- 3Managing tickets and discounts (Railcards) across multiple trips and providers.
Key Features
- 1Journey planner / search times and tickets across UK and Europe.
- 2Live train times and up-to-date platform information.
- 3Digital tickets and mobile app access.
- 4Railcards integration and savings (including digital Railcards stored in the app).
- 5Advance ticket alerts and Best Fare Finder for finding cheaper fares.
Target Customer Industries
Client Results
- 1Average savings of 61% on tickets when booked in advance (vs. same-day/last-minute fares).
- 2Railcards offering up to 1/3 off rail fares, with various types (e.g., 16-25, 26-30, Two Together, Family & Friends, Senior, etc.).
- 3Digital Railcards appear instantly in the Trainline app after purchase and can be used across compatible devices.
Competitive Advantages
- 1One-stop platform with live times and tickets from hundreds of operators across UK and Europe.
- 2Digital Railcards stored in the Trainline app for easy access and use across multiple devices.
- 3Price comparison across 270+ rail and coach operators in 45 countries.
- 4Tools like Best Fare Finder and Ticket Alerts to identify cheaper fares.
- 5Direct integration of Railcards into bookings for automatic discounts.
Key Benefits
Additional Product Information
Product Description
Trainline is a digital platform to search, compare, and buy train tickets across the UK and Europe, offering live train times, digital tickets, and Railcard integration within a single app.
Target Market
Individuals and travelers in the UK and Europe seeking convenient, cost-effective rail travel and digital ticketing.
Unique Value Proposition
A comprehensive, app-centric rail travel platform offering cross-operator price comparison, live times, digital tickets, and in-app Railcards, enabling users to save money and travel more efficiently.
Technical Requirements
Railcard usage requires iOS 15.0+ or Android Lollipop (older Android versions may be supported for other features); Railcards are digital within the Trainline app.
Pricing Model
{"Railcard price: £35 for 1-year Railcard (16-25, 26-30, Two Together, etc.).","3-year Railcard option: £80 (saves £25 over three years for eligible Railcards).","Disabled Persons Railcard: £20 for 1-year; £54 for 3-year option.","Some Railcards (Disabled Persons, Veterans) are not currently available to buy via Trainline; eligibility verification is in progress for those."}
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