Tray AI Orchestration Platform
Business Profile
Core Value Proposition
Tray AI Orchestration Platform provides an AI-ready, low-code platform to build, deploy, and scale AI agents across departments.
Target Customer
Enterprise IT teams, developers, and business technologists responsible for automation, integration, and AI initiatives across multiple departments.
Key Differentiator
AI-ready iPaaS built around Merlin Agent Builder and Agent Hub, with pre-built accelerators, governance, data security, 700+ connectors, and optional on-prem deployment, enabling agents to act across the stack while staying governed and scalable.
Implementation Timeline
Value demonstrated in case study: ~3 months to achieve 100+ integrations (Yext). General time-to-value may vary by deployment.
Pain Points
- 1Long lead times for building and deploying integrations and automations with traditional iPaaS (months).
- 2Governance, security, and data privacy concerns when enabling AI-driven processes.
- 3Difficulty scaling AI agents and maintaining context across multi-step workflows.
Key Features
- 1Merlin Agent Builder for no-code/low-code agent development
- 2Agent Hub with reusable Smart Data Sources, AI tools, and accelerators
- 3Pre-built AI accelerators (e.g., ITSM, HR, Knowledge, Support agents)
- 4AI Palette for rapid prototyping and AI-enabled workflows
- 5Enterprise Core for governance, security, and scalability; Guardian for data protection
- 6700+ connectors, API management, and on-prem/hybrid deployment options
- 7RBAC, versioning, observability, and elastic execution
Target Customer Industries
Decision Makers
- 1CEO
- 2CTO
Client Results
- 160% reduction in integration costs in 90 days (Yext case study)
- 2100+ integrations delivered in 3 months (Yext case study)
Competitive Advantages
- 1AI-ready iPaaS that enables agents to act across systems while adhering to governance
- 2Merlin Agent Builder + Agent Hub accelerate agent creation with reusable components
- 3Strong security/compliance features (SOC 1, SOC 2 Type 2, GDPR, HIPAA, CCPA) and data protection
- 4On-prem and hybrid deployment options for hybrid environments
- 5Extensive connectivity with 700+ pre-built connectors
Key Benefits
Case Studies & Success Stories
Yext case study: How Yext cut integration costs by 60% in 90 days
Yext delivered 100+ integrations in 3 months and reduced integration costs by 60% versus their previous platform
Additional Product Information
Product Description
A low-code, AI-ready platform to unify AI orchestration, data integration, and process automation for enterprises, enabling scalable AI agent deployment across Slack, web, and APIs.
Target Market
Enterprises needing AI-enabled automation and integration across IT, HR, finance, and operations with governance and security at scale.
Unique Value Proposition
An AI-ready iPaaS that unifies agent building, data integration, and governance in a single platform, enabling fast, scalable, and secure AI-driven automation across an organization.
Technical Requirements
On-prem agent option available; supports private IPs and proxy configurations for hybrid deployments; REST/GraphQL APIs with authentication; MCP and A2A interoperability; RBAC and versioning; encryption and compliance (SOC 1/2, GDPR, HIPAA, CCPA); regional hosting options.
Pricing Model
Tiered usage-based pricing with Pro, Team, and Enterprise plans; Merlin Agent Builder purchased separately; add-ons available (HIPAA, SSO, on-prem, etc.); Embedded Bundle option for end-user capabilities; pricing revolves around tasks and connected users.
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