Trip.com

Business Profile

Core Value Proposition

Trip.com provides travel booking across hotels, flights, trains, car rentals, airport transfers, and attractions with 24/7 support and extensive service guarantees.

Target Customer

Global travelers seeking online travel bookings for accommodations, flights, trains, car rentals, and tours, along with post-booking support and guarantees.

Key Differentiator

Offers comprehensive service guarantees (Room Guarantee, Flight Price Guarantee, Booking Guarantee, various cancellation and compensation policies) combined with 24/7 customer support, secure payments, and a large inventory (over 1.2 million hotels in 200+ countries) plus 30 million real guest reviews.

Implementation Timeline

{"Value delivery is immediate for the booking process and ongoing support; claims and compensation processes specify: once a claim is verified, Trip.com will contact the user within one working day after checkout to process compensation.","24/7 emergency assistance and rapid support (approx. 30 seconds for phone/chat responses)."}

Pain Points

1Price changes after payment or booking and need for price protection guarantees.
2Potential hotel/room availability issues or discrepancies between advertised and actual accommodations.
3Travel disruptions requiring cancellations, refunds, or compensations with complex processes.

Key Features

1Large, global inventory: over 1.2 million hotels in more than 200 countries; 30 million real guest reviews; flights to over 5,000 destinations.
2Multi-modal bookings in one platform: hotels, flights, trains, car rentals, airport transfers, attractions & tours.
324/7 customer support with rapid response times (support in approx. 30 seconds, and 24/7 emergency assistance).
4Comprehensive service guarantees: Room Guarantee, Flight Price Guarantee, Booking Guarantee, Flight-Hotel Cancellation Guarantee, and other related terms.
5Additional benefits: Trip.com Rewards, “List Your Property,” and various claims/compensation policies for issues during travel.

Target Customer Industries

Client Results

1Protection and compensation for issues related to bookings (e.g., room availability, price changes, cancellations, and flight/trip disruptions).
2Assistance and recovery pathways with defined processes (e.g., compensation after verification, refunds, and hotel replacements when needed).
3Improved booking confidence through guarantees and responsive support.

Competitive Advantages

1Extensive inventory and reach (hotels, flights, trains, cars, attractions) across many destinations.
2Strong guarantees across multiple aspects of travel (pricing, room availability, bookings, cancellations).
3Round-the-clock support and a focus on service guarantees to protect bookings.
4Credibility indicators like real guest reviews and secure payments.

Key Benefits

1Access to a vast inventory of hotels and destinations.

2Convenient multi-service platform (hotels, flights, trains, cars, transfers, tours).

324/7 support and rapid response times.

4Pricing and service guarantees to reduce travel risk and provide compensation where applicable.

Additional Product Information

Product Description

Trip.com is a global online travel platform offering hotels, flights, trains, car rentals, airport transfers, and attractions with 24/7 support and extensive service guarantees.

Target Market

Global travelers seeking one-stop online travel bookings and related travel services.

Unique Value Proposition

A one-stop travel booking platform with extensive inventory, real guest reviews, secure payments, and rigorous service guarantees to protect and optimize travel experiences.

Technical Requirements

Not specified in the provided content.

Pricing Model

Not specified in the provided content.

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