Türk Telekom
Business Profile
Core Value Proposition
Türk Telekom provides personalized tariffs, devices, and campaigns at the best prices to make customers feel valued.
Target Customer
Turkish individual consumers and businesses seeking telecom services (mobile, home internet, and TV).
Key Differentiator
Offers online-exclusive deals and a broad ecosystem of digital services and partner perks (Prime, Selfy, Muud, JetDers, Tivibu, etc.) and 5G readiness.
Implementation Timeline
Not explicitly stated; promotions and online onboarding are available, with multi-month contract terms (e.g., 6- or 18-month plans).
Pain Points
- 1Finding affordable, customized telecom plans with devices.
- 2Accessing online exclusive offers and promotions.
- 3Coordinating mobile, home internet, TV and digital services from a single provider.
Key Features
- 1Mobile and fixed internet services
- 2TV (Tivibu) and home phone
- 3Online-only offers and campaigns
- 4Ecosystem of digital services and partner discounts
Target Customer Industries
Competitive Advantages
- 1Online-exclusive offers and bundles
- 2Wide range of services (mobile, internet, TV, apps) in one provider
- 35G-ready network and flexible pricing/promotions
- 4Strong ecosystem of partner perks and discounts
Key Benefits
Additional Product Information
Product Description
Turkish telecom and digital services provider offering mobile, home internet, TV (Tivibu), and digital services with online-exclusive offers and partnerships.
Target Market
Turkish individuals and businesses seeking telecom services and digital experiences.
Unique Value Proposition
Personalized, value-driven telecom experience with a broad digital ecosystem and partner perks.
Technical Requirements
4.5G SIM card required; 5G-ready; compatible devices for services; online application access.
Pricing Model
Promotional pricing with 6- or 18-month contracts; online-only pricing; upfront incentives; installment-like payments; examples include first 6 months at 50% discount and other multi-month terms.
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