Trust for Public Land (TPL)
Business Profile
Core Value Proposition
Trust for Public Land provides parks and protects public land to connect everyone to the outdoors.
Target Customer
{"City and local government agencies (parks departments, planning offices, mayors)","School districts and education administrators","Public policy makers and funders (donors, foundations, corporations)","Communities and residents seeking improved access to outdoor spaces","Native Tribes and Indigenous communities"}
Key Differentiator
Nationwide, equity-centered land conservation and park creation powered by data (ParkScore), policy, finance, and community engagement, with a 50+ year track record and a focus on turning data into action and transforming spaces from schoolyards to national parks.
Implementation Timeline
Not explicitly specified; projects range from completed to upcoming (e.g., Completed projects, Coming Soon projects, and ongoing national initiatives).
Pain Points
- 1Limited access to quality parks and outdoor spaces near home (e.g., “one in three people” lacking a quality park close to home)
- 2Unequal distribution and quality of parks in lower-income or communities of color
- 3Underutilized or degraded schoolyards and public lands needing transformation into parks, trails, or safe gathering spaces
Key Features
- 1Land protection and conservation across parks, trails, and schoolyards
- 2Creation and upgrading of parks, trails, and schoolyards
- 3Data analytics and mapping (ParkScore Index, research databases, mapping & analysis) to identify needs
- 4Policy, advocacy, and financial strategies to scale impact
- 5Community engagement and self-determination in park planning
Target Customer Industries
Decision Makers
- 1President & Chief Executive Officer
- 2General Counsel
- 3Vice President and Senior Advisor for Equity and Belonging
- 4Executive Vice President & Chief Program Officer
- 5Vice President of Communications and Impact Strategy
- 6Chief Financial & Administrative Officer
- 7Chief Advancement Officer
- 8GIS Program Director
- 9National Director for Capital Projects
- 10State Director
Client Results
- 14 million acres protected
- 25,504 outdoor spaces created
- 39.7 million people connected to the outdoors
- 4$111 billion secured in public funding
- 5Improved public health outcomes and climate resilience (as described in mission sections)
Competitive Advantages
- 1Low overhead with a claim of being a top-rated nonprofit organization and a strong return on investment for donor dollars
- 2 nationwide scale with local impact via community-centered planning
- 3Data-driven approaches (ParkScore, research databases) to pinpoint needs and measure impact
- 4Focus on equity, belonging, and culturally inclusive site protection and development
- 5Integrated expertise across conservation, land-use, policy, finance, and technical implementation
Key Benefits
Case Studies & Success Stories
Cheer-Worthy Schoolyards from Coast to Coast
Based on the title, describes transforming schoolyards into engaging outdoor spaces across multiple regions.
The Communities Behind—and Beside—Our Public Land
Based on the title, highlights community involvement and partnerships in public land protection efforts.
Pay Dirt: Mountain Bike Trails
Based on the title, covers development of mountain bike trails on public lands and the associated community impact.
Growing Hope through Public Lands and Historic Preservation
Based on the title, links land protection with historic preservation and community development.
Three Ways Schoolyards Address Climate Change
Based on the title, outlines climate resilience approaches in transforming schoolyards into green spaces.
Healthy Communities, Healthy Economies
Based on the title, connects access to green spaces with health benefits and local economic vitality.
Walking the Lines of America’s Rail Trails
Based on the title, examines rail-trail conversions and their community and economic impacts.
Additional Product Information
Product Description
A national nonprofit focused on protecting land, creating parks, and connecting people to the outdoors via data-driven planning, equity-focused strategies, and community engagement across the United States.
Target Market
Communities across the United States, including cities, counties, school districts, public agencies, and Indigenous communities seeking to improve outdoor access and park infrastructure.
Unique Value Proposition
Equity-centered, data-driven land conservation and park creation at national scale, combining policy, finance, technical expertise, and community engagement to deliver measurable health, climate resilience, and social benefits.
Technical Requirements
Not specified in content; the organization emphasizes data analysis, mapping, and research (ParkScore Index, databases, GIS).
Pricing Model
Donations and memberships; nonprofit tax-exempt status with tax-deductible contributions; various ways to give (online donations, campaigns, partnerships).
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