Trustpilot Business
Business Profile
Core Value Proposition
Trustpilot Business provides the world's largest independent customer feedback platform to collect, manage, and leverage customer reviews and insights for marketing, trust, and conversions.
Target Customer
Businesses seeking to collect verified reviews and social proof, including marketing teams, growth/sales teams, and customer experience teams across industries (B2C and B2B).
Key Differentiator
Largest independent review platform with AI-assisted responses, rich widgets and marketing assets, data insights via TrustLayer-powered solutions, and participation in the Coalition for Trusted Reviews; strong integrations with CRM/e-commerce tools.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty building trust and credibility with customers online
- 2Need to increase conversions and clicks using social proof
- 3Lack of actionable, aggregated insights from customer feedback
Key Features
- 1Invite reviews and automated invitations
- 2Review widgets and social proof assets
- 3AI-assisted reply capabilities and review tagging
- 4Market/visitor insights and data analytics
- 5Integrations with CRM/e-commerce platforms (HubSpot, Shopify, Wix, WooCommerce) and Salesforce
Target Customer Industries
Client Results
- 127% increase in online sales revenue after switching to Trustpilot (Muck Munchers)
- 237% increase in website conversions after engaging with feedback (Flowers.ie)
- 314% increase in conversion rates on Apply Now page after adding widgets (TurboDebt)
- 465% more likely to click a Trustpilot co-branded ad with a verbatim customer review
- 589% median increase in revenue or sales volume from marketing using reviews
Competitive Advantages
- 1World’s largest independent customer feedback platform
- 2Trustpilot Data Solutions powered by TrustLayer and Salesforce integration
- 3Marketing widgets and social proof assets for on-site and email usage
- 4AI-assisted response capabilities and review tagging
- 5Strong governance and trust via Coalition for Trusted Reviews
Key Benefits
Case Studies & Success Stories
Muck Munchers case study
Boosted online sales revenue by 27% after switching to Trustpilot; leveraged automated review invitations to collect more reviews.
Flowers.ie case study
Grew website conversions by 37% after engaging with feedback; commits to responding to all reviews and learning from feedback.
TurboDebt case study
Increased conversion rates on the Apply Now page by 14% after adding Trustpilot widgets.
Additional Product Information
Product Description
Trustpilot Business is a platform for collecting customer service and product reviews, engaging with feedback, and using insights to accelerate conversions, with marketing assets, widgets, and data solutions; integrates with CRM/e-commerce tools and supports automated invitations and responses.
Target Market
Businesses of varying sizes seeking verified customer reviews and social proof to boost trust, conversions, and marketing performance across multiple industries.
Unique Value Proposition
Trustpilot Business combines the world’s largest independent customer feedback platform with powerful analytics, social proof assets, AI-assisted responses, and deep integrations to drive trust and conversions.
Technical Requirements
Requires embedding Trustpilot widgets or API integration; supports integrations with HubSpot, Shopify, Wix, WooCommerce, and Salesforce.
Pricing Model
Pricing plans include Free, Plus, Premium, Advanced, and Enterprise.
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