ЦУМ онлайн-магазин (tsum.ru)

Business Profile

Core Value Proposition

ЦУМ онлайн-магазин provides access to over 1,000 luxury brands for women's, men's, and children's fashion, footwear, bags, and accessories, with nationwide Russian delivery, gift cards, and a seamless online-to-offline shopping experience including exclusive services.

Target Customer

Russian luxury fashion shoppers, international travelers visiting Moscow, VIP customers seeking personalized shopping and tailoring services, and families shopping for high-end brands.

Key Differentiator

Exclusive VIP services (personal shopping lounges, bespoke tailoring, hotel fittings, monogram embroidery), multilingual staff, 24/7 customer support, hotel/airport delivery options, off-site online shopping with VIP stylist, and TAX FREE shopping for international shoppers.

Implementation Timeline

Value is available immediately through online shopping and ongoing support; bespoke tailoring and alterations are appointment-based and timelines vary by service.

Pain Points

1Finding a wide selection of luxury brands in one place
2Accessing a personalized shopping experience with alterations and tailoring
3Logistics and language support for international shoppers (delivery, currency/tax considerations, and tax-free options)

Key Features

1Online shop tsum.ru with 800+ brands and daily catalog updates
2Personal shopping with VIP lounges and bespoke tailoring
3VIP shopping at hotels; off-site online shopping with VIP stylist
4Monogram and initials embroidery; free transfer service; storage of purchases; free hotel delivery
5Multilingual staff (English and Chinese) and 24/7 contact center
6Gift cards; TAX FREE shopping for international shoppers

Target Customer Industries

Client Results

1Access to a broad range of luxury brands across categories in one platform
2Personalized wardrobe planning with professional stylists and tailoring
3Convenient shopping through online, mobile app, and in-store with round-the-clock support

Competitive Advantages

1Integrated luxury shopping experience across online and offline channels
2Exclusive services (personal stylist, bespoke tailoring, hotel deliveries, monogramming)
3Traveler-friendly features (TAX FREE, multilingual staff, hotel delivery, and storage)

Key Benefits

1Широкий выбор брендов и категорий

2Персонализированный шопинг и услуги ателье

3Доставка по России, бесплатная доставка в отели, хранение покупок

4Гибкая логистика для путешественников и TAX FREE

5Многоязычный персонал и круглосуточная поддержка

Additional Product Information

Product Description

Интернет-магазин одежды, обуви, сумок и аксессуаров ведущих мировых брендов; более 1000 брендов; доставка по России; подарочные карты; доступ через веб-сайт tsum.ru и мобильное приложение; VIP-услуги и персональный шопинг/ателье.

Target Market

Россия и международные гости, ищущие роскошные бренды и персонализированный шопинг; семьи, предпочитающие премиум-класса товары.

Unique Value Proposition

ЦУМ объединяет онлайн-магазин и роскошные офлайн-услуги: персональный стилист, индивидуальные пошивы, монограммирование, обслуживание путешественников (VIP лаундж, доставка в номер, TAX FREE), создавая единый премиум-опыт.

Technical Requirements

Веб-сайт tsum.ru и мобильное приложение; доступна в Российской Федерации; 24/7 контакт-центр; многоязычный персонал.

Pricing Model

Цены на товары устанавливаются продавцом; не указана подписочная модель; подарочные карты доступны.

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