TSUTAYA
Business Profile
Core Value Proposition
TSUTAYA provides a lifestyle information portal that aggregates information on music, movies, games, books, comics, stationery, and goods, featuring latest release information and limited-edition products, with rental and purchase options through TSUTAYA services.
Target Customer
General consumers seeking entertainment and lifestyle content and information on works/authors/artists, with the ability to rent or purchase through TSUTAYA.
Key Differentiator
A centralized portal that combines multi-format entertainment content info (music, film, games, books, comics, stationery, goods) with up-to-date releases and exclusive items, plus integrated rental/purchase options via TSUTAYA services.
Implementation Timeline
Not specified in content; value appears immediate upon use.
Pain Points
- 1Difficulty discovering trusted, consolidated information about new releases across multiple media formats.
- 2Fragmented access to rental/purchase options across different services.
- 3Limited visibility into exclusive or limited-edition items.
Key Features
- 1Aggregated information across music, movies, games, books, comics, stationery, and goods.
- 2Information on latest releases.
- 3Information on limited-edition products.
- 4Rental and purchase options through TSUTAYA services.
- 5Artist/author/artist information featured within the portal.
Target Customer Industries
Client Results
- 1Improved discovery of entertainment content across multiple media formats.
- 2Increased rental and purchase activity through TSUTAYA services.
- 3Access to information on new releases and exclusive items.
Competitive Advantages
- 1Integrated portal across multiple content categories.
- 2Up-to-date release and exclusives information.
- 3Direct rental/purchase path through TSUTAYA services.
- 4Brand trust associated with TSUTAYA.
Key Benefits
Additional Product Information
Product Description
A lifestyle information portal that provides information on music, movies, games, books, comics, stationery, and related products, with latest releases and limited-edition items, plus rental/purchase options via TSUTAYA services.
Target Market
Japanese consumers and shoppers interested in lifestyle entertainment content and TSUTAYA rental/purchase services.
Unique Value Proposition
A one-stop portal delivering broad entertainment and lifestyle content information with seamless access to rental and purchase through TSUTAYA.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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