Turo car rental marketplace

Business Profile

Core Value Proposition

Turo car rental marketplace provides a platform to rent almost any car from local hosts, bypassing the traditional rental counter.

Target Customer

Renters: travelers and locals seeking temporary access to a vehicle; Hosts: local car owners listing their vehicles on the platform.

Key Differentiator

Peer-to-peer car sharing with thousands of makes/models, app-based experience, airport/hub delivery and flexible pickup/drop-off options, plus protection plans and 24/7 support.

Implementation Timeline

Value can be realized immediately upon account creation and booking, with most trips providing host pickup details shortly after booking; in most cases, booking approval is immediate.

Pain Points

1Long lines and hassle at traditional car rental counters.
2Limited vehicle options at standard rental counters requiring a specific type of car.
3Need for flexible pickup/delivery options and convenient access at airports, hotels, train stations, or home.

Key Features

1Airport pickup and delivery to various hubs (airports, train stations, hotels, or home).
2Multiple pickup/drop-off options: in-person handoff, lockbox, or app-based remote access.
3Protection plans (Premier, Standard, Minimum) with liability insurance and 24/7 support/roadside assistance.
41,600+ unique makes & models and delivery options across many locations.
5App-based booking with host communication and quick approval in many cases.

Target Customer Industries

Client Results

1Reduced time and hassle by skipping rental counters and lines.
2Access to a broad and diverse vehicle selection across locations.
3Convenient delivery and pickup options at airports, hotels, and other locations.
4Protection and support included with rental in case of issues or emergencies.

Competitive Advantages

1No waiting in line at traditional rental counters.
2Large, diverse vehicle inventory from local hosts.
3Flexible pickup/delivery options including airport delivery.
4App-based experience with direct host communication and 24/7 support.
5Protection plans and liability coverage included.

Key Benefits

1Skip the rental counter and lines.

2Access to a wide range of vehicles and models.

3Flexible pickup/delivery options at airports, hotels, and more.

4Protection plans and 24/7 roadside assistance.

5Potential savings on longer trips through weekly/monthly discounts.

Additional Product Information

Product Description

A peer-to-peer car rental marketplace that lets users rent cars from local hosts anywhere, offering flexible pickup/delivery, protection plans, and an app-based booking experience.

Target Market

Consumers seeking flexible, diverse car rental options and local car owners who want to list their vehicles for rent.

Unique Value Proposition

Rent almost any car from trusted local hosts at thousands of locations with flexible pickup/delivery, supported by protection plans and 24/7 support.

Technical Requirements

Requires a Turo account; valid driver’s license; compliance with age requirements (18+/21+/23+ depending on location); access to the Turo app or website for booking and host communication; vehicles protected by Turo’s plans; host-provided pickup details or delivery arrangements.

Pricing Model

Prices set by individual hosts; discounts offered for weekly/monthly trips; additional delivery fees may apply; occasional promo codes and loyalty bonuses communicated via account/app.

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