TVI Player
Business Profile
Core Value Proposition
TVI Player provides access to TVI channels, on-demand content, and exclusives outside Portugal with ad-free viewing for the catalog, plus live channels and multi-device support.
Target Customer
People outside Portugal seeking Portuguese TV content, including the Portuguese diaspora and travelers, who want access to TVI channels, exclusives, and on-demand programming across devices.
Key Differentiator
Ad-free on-demand catalog for TVI content outside Portugal, plus access to live channels and exclusives, with multi-device support, up to 3 user profiles, and parental controls; subscription with automatic renewal and flexible cancellation.
Implementation Timeline
Value realizable immediately upon subscribing and logging in; typical setup is instant across supported devices.
Pain Points
- 1Inability to access TVI content outside Portugal due to geoblocks and rights restrictions.
- 2Desire for an ad-free on-demand viewing experience.
- 3Need to watch TVI content across multiple devices and manage family viewing (profiles and parental controls).
Key Features
- 1Live and on-demand streaming of TVI channels and content (including TVI Internacional, V+ TVI, TVI Ficção, TVI Reality).
- 2Multi-device support (smartphones, tablets, computers, Android TV, Apple TV, Samsung/LG TVs, Amazon Fire TV; with Portugal availability via operator boxes).
- 3User profiles (up to 3) with personalized favorites, watch history, and parental controls (PIN, age ratings AP10/AP12/AP16).
- 4My List (favoritos) and resume listening/viewing across devices.
- 5Ad-free viewing for the on-demand catalog under TVI Player Internacional; live channels may still include advertising where applicable.
Target Customer Industries
Client Results
- 1Access to TVI content outside Portugal without ads in the on-demand catalog.
- 2Ability to watch TVI channels live and on-demand, including exclusives, across multiple devices.
- 3Flexible subscription options with cancellation and parental controls.
Competitive Advantages
- 1Ad-free on-demand experience for TVI content.
- 2Access to exclusive TVI Player content and complete catalog outside Portugal.
- 3Multi-device support and up to 3 user profiles with parental controls.
- 4Live TVI channel streaming in addition to on-demand content.
Key Benefits
Additional Product Information
Product Description
TVI Player is a streaming service offering live and on-demand TVI content, with an international subscription that provides access outside Portugal to TVI channels and exclusives, including ad-free on-demand viewing and multi-device support.
Target Market
International audiences outside Portugal seeking access to TVI programming and exclusives, including the Portuguese-speaking diaspora.
Unique Value Proposition
Outside Portugal, TVI Player delivers ad-free on-demand access to TVI channels, exclusives, and live content across devices, with flexible pricing and parental controls.
Technical Requirements
Supported on smartphones, tablets, and computers; apps available for Android and iOS; compatible with Apple TV, Android TV, Samsung/LG TVs, and Amazon Fire TV. iOS requires at least version 7.1 (optimized for 8); Android requires at least version 4.0. Subscriptions can be billed via credit card, Google Play, or App Store. Payments processed via Stripe intermediary.
Pricing Model
Subscription-based pricing for TVI Player Internacional: Monthly €4.99, Quarterly €13.99, Annual €42.99. Semestral plan discontinued for new subscriptions but remains for active users at €29.99 per semester. Automatic renewal with cancellation anytime; price updates applied at renewal dates starting 1 April 2024. Ad-free on-demand included; some live content may still include advertising. Subscriptions can be managed via web or apps; payments via credit card, Google Play, or App Store.
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