TVING
Business Profile
Core Value Proposition
TVING provides unlimited streaming of TVING Originals, dramas, variety shows, movies, sports, and more, including content from tvN, JTBC, Mnet and overseas titles.
Target Customer
General consumers seeking streaming video content; Korean-speaking viewers; fans of CJ ENM-affiliated channels and originals.
Key Differentiator
Exclusive TVING Originals available only on TVING.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for a convenient all-in-one streaming platform for original content and popular channels
- 2Access to diverse content including sports and overseas titles in a single service
- 3Managing signup/login processes and evolving account sharing policies across devices and households
Key Features
- 1TVING Originals exclusive content
- 2Content from tvN, JTBC, Mnet; overseas series; animation; sports
- 3AI chatbot with 24/7 support via KakaoTalk; live chat with agents
- 4Web and mobile app access; multiple sign-up options (TVING, SNS, CJ ONE) and login flows
- 5Account sharing policy updates for households (effective 2025-04-02) and device management guidance
Target Customer Industries
Client Results
- 1Immediate access to content upon signup (implied by signup/login prompts)
- 2Enhanced user support with 24/7 AI chatbot and available human chat
- 3Flexible account management and household sharing options
Competitive Advantages
- 1Exclusive TVING Originals
- 2Extensive catalog from major Korean networks (tvN, JTBC, Mnet) plus overseas titles
- 324/7 AI chatbot support with easy path to human assistance
- 4Flexible sign-up options (TVING ID, SNS accounts, CJ ONE) and household sharing policy (2025 onwards)
Key Benefits
Additional Product Information
Product Description
A streaming service offering TVING Originals, a wide range of drama, variety, film, animation, and sports content, including content from tvN, JTBC, and Mnet, with unlimited streaming.
Target Market
General media consumers, particularly Korean-speaking audiences seeking exclusive originals and content from CJ-affiliated networks
Unique Value Proposition
Exclusive TVING Originals and curated content from major Korean networks on a single streaming platform, complemented by 24/7 AI chatbot support and flexible account options
Technical Requirements
Web (PC) and mobile app (iOS/Android) access; KakaoTalk-based chatbot integration; 24/7 support
Pricing Model
Not disclosed in the provided content; mentions paid subscriptions and paid accounts
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