TWICE
Business Profile
Core Value Proposition
TWICE provides comprehensive B2B coverage of consumer electronics news, product spotlights, and industry insights for retailers, distributors, and AV/integration professionals.
Target Customer
Retailers, distributors, technology integrators/dealers, and B2B professionals in the consumer electronics and smart home space.
Key Differentiator
A dedicated B2B brand focused on the consumer electronics channel, offering product spotlights, industry news, and curated content, published as part of Future plcās portfolio.
Implementation Timeline
Not specified in the content
Pain Points
- 1Keeping up with rapid product launches and accessory availability across the channel (e.g., day-one accessory availability for flagship launches).
- 2Overcoming adoption barriers for smart home devices and ensuring effective bundling to drive consumer uptake.
- 3Finding credible, curated industry insights and trends tailored to retailers, distributors, and integrators.
Key Features
- 1Product Spotlight articles highlighting specific devices and accessories
- 2Industry news, blogs, and analysis relevant to the consumer electronics channel
- 3Access to newsletters, ebooks, infographics, videos, and whitepapers
- 4Retailer, distributor, and integration-focused content and case examples
- 5News and event coverage (e.g., CEDIA Expo, industry releases) and sponsor/partner updates
Target Customer Industries
Decision Makers
- 1Western Regional Sales Manager
Client Results
- 1Enhanced visibility into new products and availability for retailers and distributors
- 2Improved adoption potential for smart home devices through bundled marketing content
- 3Access to curated industry insights to inform buying and merchandising decisions
Competitive Advantages
- 1Focused on the consumer electronics B2B channel (retailers, distributors, integrators)
- 2Backed by Future plc as part of a major media group
- 3Combination of product spotlights, industry news, and diverse content formats (blogs, ebooks, infographics, videos, whitepapers)
- 4Evidence of real-world retail/distribution actions (e.g., retailers adding new lines, day-one accessory availability for launches)
Key Benefits
Case Studies & Success Stories
B&H Photo Is Dillinger Labsā Newest Retailer
B&H Photo now carries Dillinger Labsā full line of wireless SKAA-enabled receivers, transmitters, antennas, and related products, illustrating a retailer integration case for Dillinger Labsā products.
Additional Product Information
Product Description
TWICE is a B2B media brand that provides consumer electronics news, product spotlights, and industry insights for retailers, distributors, and AV/integration professionals; it is part of Future plc.
Target Market
Retail buyers, distributors, and technology/integration professionals in the consumer electronics and smart home sectors.
Unique Value Proposition
A dedicated B2B publication focused on the consumer electronics channel, delivering product spotlights, industry coverage, and channel-specific insights tailored to retailers, distributors, and integrators, backed by a major publisher (Future plc).
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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