TypeFinder
Business Profile
Core Value Proposition
Truity provides free, scientifically validated personality tests and career assessments to individuals and work teams.
Target Customer
Individuals seeking self-discovery, career guidance, and personal insights; teams and organizations looking to improve productivity, reduce conflict, and enhance communication; coaches and consultants who test groups or clients.
Key Differentiator
Offers a suite of MBTI-based and other trait assessments (e.g., TypeFinder), clinically reviewed content, 23 facets of personality, and a free basic test with optional paid full reports; emphasizes online accessibility, privacy controls, and a workplace testing platform (Truity@Work) for teams.
Implementation Timeline
Test completion takes about 10-15 minutes; results available after taking the test; full reports available for a fee; workplace testing can be set up quickly (Get started in minutes).
Pain Points
- 1Lack of understanding of individual and team personality differences to improve collaboration
- 2Difficulty identifying suitable career directions or role fit for individuals
- 3Need for scalable, quick-to-deploy personality testing for groups/teams
Key Features
- 1Multiple personality tests (Enneagram, 16 Types/MBTI-based TypeFinder, Big Five, DISC, etc.)
- 2TypeFinder test based on Myers-Briggs theory with 23 facets and 4-dimension framework
- 3130-question test taking approximately 10-15 minutes
- 4Free basic results with option to unlock a full report for a fee
- 5Online account to save and review results; Truity@Work for team testing; group testing with discounted pricing
- 6Clinically reviewed content and published information on reliability/validity
Target Customer Industries
Decision Makers
- 1Psychologist and Consultant
- 2Behavioral Scientist
- 3Career Coach
Client Results
- 1Increased productivity, reduced conflict, and enhanced communications reported for Truity at Work (business/testing for teams).
- 2TypeFinder-based career and personality insights used to guide personal and professional decisions.
Competitive Advantages
- 1Free access to basic tests with optional paid full reports
- 2Based on Myers-Briggs theory with additional facets (23 facets) for deeper insight
- 3Publicly available information on reliability/validity; clinically reviewed content
- 4Private by design (no email data sold per policy) with zero-spam commitments
- 5Dedicated workplace testing platform (Truity@Work) for team testing
Key Benefits
Case Studies & Success Stories
Microsoft – Truity at Work customer
Testimonial indicating Truity at Work helps increase productivity, reduce conflict and enhance communications.
Dr. Timothy Yen, Psychologist and Consultant
Endorsement as a user/expert testimonial cited on the site.
Paul Tieger, Behavioral Scientist
Endorsement as a testimonial source cited on the site.
Sarina Virk Torrendell, Career Coach
Endorsement as a testimonial source cited on the site.
Betty, Katherine, Lizzette, Pascale, Phyllis (Customers)
Multiple customer testimonials referenced on the site.
Additional Product Information
Product Description
A free personality test based on Myers-Briggs theory (MBTI-inspired TypeFinder) that measures four dimensions and 23 facets of personality, consisting of 130 questions with brief results and an option to unlock a full report for a fee; includes information comparing MBTI concepts and the TypeFinder’s approach
Target Market
Individuals seeking self-understanding and career guidance; teams and organizations needing scalable personality testing; educators and coaches; charities and nonprofits via testing programs
Unique Value Proposition
Combines MBTI-based theory with extensive facet-level detail, offers free testing with optional paid reports, and provides a dedicated workplace testing platform for teams, backed by privacy commitments and public reliability/validity documentation
Technical Requirements
Web-based testing accessible via account; results saved in user account; online platform for team testing (Truity@Work); privacy commitments noted in FAQ
Pricing Model
Tests are free to take for basic results; expanded/full reports are available for a small fee; group testing available with discounted pricing; MBTI-style comparison and reporting available via TypeFinder
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