U-NEXT
Business Profile
Core Value Proposition
U-NEXT provides access to movies, dramas, anime, and electronic books (manga and magazines) in one service.
Target Customer
General consumers who want to watch films, TV dramas, and anime and also read manga, magazines, and light novels, with a 31-day free trial.
Key Differentiator
All-in-one platform that combines video streaming and digital reading content in a single service.
Pain Points
- 1Users may want a single service to access both video content (movies, dramas, anime) and reading content (manga, magazines, light novels) rather than using multiple platforms.
- 2Users seek a low-friction entry with a free trial to test the combined service before subscribing.
Key Features
- 1Streaming access to movies, dramas, and anime.
- 2Access to digital books including manga, magazines, and light novels.
- 331-day free trial.
- 4Unified service experience (観るのも読むのも、これひとつ).
Target Customer Industries
Competitive Advantages
- 1All-in-one entertainment platform combining video and reading content.
- 2Free trial to evaluate the service before paying.
- 3Broad catalog across multiple genres and formats.
Key Benefits
Additional Product Information
Product Description
Video streaming service plus digital reading service offering films, dramas, anime, manga, and magazines from a single platform.
Target Market
General consumers seeking both video entertainment and digital reading content in one service.
Unique Value Proposition
One subscription to watch movies, dramas, and anime and read manga and magazines—eliminating the need for multiple services.
Technical Requirements
Not specified in the provided content.
Pricing Model
31-day free trial; pricing after the trial is not specified in the provided content.
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