UC Berkeley School of Information (I School)

Business Profile

Core Value Proposition

UC Berkeley School of Information (I School) provides graduate degrees and research leadership in information, data science, cybersecurity, and information policy through four degree programs and related certificates.

Target Customer

Prospective graduate students and working professionals seeking advanced degrees; UC Berkeley community members interested in courses; employers seeking to hire I School graduates; researchers in information-related fields.

Key Differentiator

Interdisciplinary, UC Berkeley-affiliated program combining information science with computer science, design, social sciences, management, law, and policy; online degree option (MIDS); strong research centers and labs; emphasis on career outcomes and industry partnerships.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need for leaders who can navigate an information-driven world across technology, policy, and society.
2Demand for data science professionals and cybersecurity leaders to solve real-world problems.
3Access to rigorous, interdisciplinary graduate education that bridges multiple disciplines and institutions.

Key Features

1Four degree programs: Master of Information Management and Systems (MIMS), Master of Information and Data Science (MIDS online), Master of Information and Cybersecurity (MICS online), and Ph.D. in Information Science.
2Online MIDS degree and 5th Year MIDS pathway for UC Berkeley undergraduates.
3Graduate Certificate in Applied Data Science and other related offerings (e.g., Cybersecurity Clinic, Oxford-Berkeley Summer Doctoral Program, Jack Larson Data for Good Fellowship).
4Interdisciplinary curriculum bridging information, computer science, design, social sciences, management, law, and policy; access to research centers and labs (e.g., Center for Long-Term Cybersecurity, Center for Technology, Society & Policy, BioSENSE Lab).
5Career outcomes and employer-focused resources (For Employers; alumni networking; resume/LinkedIn reviews).

Target Customer Industries

Decision Makers

1Director of Donor and Alumni Engagement
2Major Gifts Officer
3Assistant Dean for External Affairs & Development

Client Results

1Graduates and alumni have expertise in data science, user experience design & research, product management, engineering, information policy, cybersecurity, and more.
2I School graduates are positioned for leadership roles in information-driven industries and organizations.

Competitive Advantages

1Prestigious UC Berkeley affiliation and global leadership in information and data education.
2Diversified degree options including online and on-campus programs plus a robust pipeline of certificates and fellowships.
3Strong interdisciplinary approach with access to centers and labs (CLTC, Center for Technology, Society & Policy, BioSENSE Lab).
4Active industry and policy engagement (Technology Policy Week, CLTC partnerships, For Employers resources).
5Focused career support and alumni network to enhance employability and impact.

Key Benefits

1Access to online and in-person graduate programs in information science and data science.

2Interdisciplinary curriculum spanning information, CS, design, social sciences, management, law, and policy.

3Exposure to prominent research centers and labs (e.g., CLTC, BioSENSE Lab).

4Career services and employer engagement to facilitate recruitment and professional growth.

5Prestigious UC Berkeley branding and global thought leadership in information.

Additional Product Information

Product Description

Graduate school offering four degree programs (MIMS, MIDS, MICS, Ph.D.) and related certificates, with interdisciplinary curricula, research centers, and career outcomes support to train information professionals and researchers for leadership in the information age.

Target Market

Prospective and current graduate students, working professionals seeking advanced degrees in information, data science, and cybersecurity; employers recruiting I School graduates; researchers and policymakers.

Unique Value Proposition

A UC Berkeley-affiliated, interdisciplinary information school offering online and on-site degrees, robust research centers, and targeted career outcomes support to prepare leaders at the intersection of information, technology, and policy.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content; tuition/fees are listed as categories on site but no amounts provided

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