UC San Diego Health

Business Profile

Core Value Proposition

UC San Diego Health provides world-class medical care and academically affiliated clinical services across primary & specialty care, cancer, heart, neurology, orthopedics, and more, with an integrated network and digital tools for patients.

Target Customer

San Diego County residents and nearby communities seeking primary or specialty medical care, families, seniors, international patients, and individuals seeking same-day or virtual care.

Key Differentiator

No. 1 hospital system in San Diego per US News & World Report (2025-26); only academic medical center in the region; NCI-designated Comprehensive Cancer Center; wide network of 40+ clinics and over 650 primary care providers; integrated services in the McGrath Outpatient Pavilion with pharmacy and lab services; MyUCSDHealth digital care connection.

Implementation Timeline

Some services available immediately (same-day care, video visits, online appointment switching). Digital tools (MyUCSDHealth) provide ongoing access to test results and communications with providers.

Pain Points

1Difficulty accessing timely primary or specialty care and finding the right provider
2Need for convenient, same-day or next-day care for minor illnesses or injuries
3Managing care across multiple locations and specialties, including access to advanced cancer, heart, neurology, and other complex services

Key Features

1Same-Day Care options (Express Care, Urgent Care) and video visits
2MyUCSDHealth (Care Connection) app for messaging, test results, and appointments
3McGrath Outpatient Pavilion offering integrated cancer care, specialty services, pharmacy, and labs
4NCI-designated Comprehensive Cancer Center and broad range of specialties
5Large primary care network (650+ providers) across San Diego, Riverside, and Imperial counties

Target Customer Industries

Client Results

1Access to world-class cancer, heart, brain & spine, and other specialty care
2Improved care access through same-day, online, and video visit options
3Enhanced patient experience via integrated clinics and digital health tools

Competitive Advantages

1Academic medical center leadership with involvement in research, clinical trials, and education
2National recognition across multiple specialties (No. 1 hospital system in San Diego; nine medical/surgical specialties recognized)
3Only regionally located NCI-designated Comprehensive Cancer Center
4Extensive local network of clinics and primary care providers for easier access
5Integrated outpatient facility (McGrath Pavilion) with pharmacy and lab services under one roof

Key Benefits

1Access to world-class, evidence-based care across multiple specialties

2Convenient same-day and virtual care options

3Comprehensive cancer care with national standards and clinical trials

4Large network of primary care providers for ongoing health management

5Integrated services (hospital, outpatient pavilion, pharmacy, labs) in one ecosystem

Case Studies & Success Stories

From Brain Tumors to Back Pain: Neurosurgery Explained

Case #1

Highlights personalized neurosurgery at UC San Diego Health, treating brain, spine, and peripheral nerve conditions with advanced technology and expertise.

Lifesaving Surgery Leads to Generous Kidney Donation

Case #2

Bruce Paul Allen’s kidney donor testing uncovered a pancreatic tumor, enabling timely, lifesaving care.

UC San Diego Health Celebrates Top Docs

Case #3

San Diego Magazine’s peer survey recognizes more than 100 UC San Diego Health physicians for quality patient care.

Additional Product Information

Product Description

A regional academic health system offering comprehensive primary and specialty care, emergency services, cancer care (NCI-designated center), cardiovascular, neuroscience, orthopedics, and more, with a broad network of clinics and a patient-facing digital portal (MyUCSDHealth).

Target Market

Residents of San Diego County and surrounding regions seeking accessible, high-quality medical care, including families, seniors, international patients, and those needing same-day or virtual care.

Unique Value Proposition

The only academic medical center in the region with national recognition across multiple specialties and an NCI-designated cancer center, delivering advanced treatments, clinical trials, and integrated care through a large local network plus digital patient tools.

Technical Requirements

MyUCSDHealth app for iOS/Android; online appointment scheduling; patient portal for messages, test results, and test scheduling; in-person and video visit capabilities.

Pricing Model

Price transparency and insurance: UC San Diego Health states price transparency and acceptance of most forms of insurance; guidance available for switching care and selecting plans during open enrollment.

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