UCAS
Business Profile
Core Value Proposition
UCAS provides a unified platform that supports student discovery, application processing, and provider recruitment/marketing, backed by data insights and nationwide events.
Target Customer
{"Students","Education providers (universities and colleges)","Advisers","Employers / Businesses"}
Key Differentiator
Combines student exploration (hub, events, guidance) with application processing, admissions data, and dedicated recruitment/marketing services in one ecosystem, including tools for Clearing and Extra, plus a suite of data products and provider resources.
Implementation Timeline
Not specified in content
Pain Points
- 1Navigating the undergraduate application process with deadlines, personal statements, and required materials.
- 2Finding the right course, university/college, and location through guided discovery and events.
- 3Providers needing to attract applicants, improve conversions, and manage admissions efficiently at scale.
Key Features
- 1UCAS Hub (personalised space for students)
- 2Virtual Work Experiences
- 3UCAS events and Discovery Days
- 4Drive applications through Clearing and Extra
- 5UCAS Tracker (Enhanced) and data/analytic tools
- 6Data products and solutions for providers (e.g., Course feasibility, Market/Competitor insights, RPA, ABL, etc.)
- 7Provider resources (admissions guides, toolkit materials, adviser training)
- 8Subject guides, industry guides, city guides, and career exploration tools
Target Customer Industries
Client Results
- 1Record number of UK 18-year-olds applying for an undergraduate course by the 30 June deadline (record high).
- 2Record numbers of Scottish 17- and 18-year-olds placed at university or college via UCAS.
Competitive Advantages
- 1Official, centralized admissions platform linking students with universities/colleges and providing recruitment/marketing services.
- 2Integrated tools for discovery, application tracking, and progression (Clearing/Extra).
- 3Access to data products and insights (e.g., Course feasibility, verification, fraud detection, market analysis).
- 4Extensive support resources (adviser portals, toolkit, events) and personalised student experience (UCAS Hub).
- 5Nationwide events and direct interaction opportunities between students, providers, and employers.
Key Benefits
Additional Product Information
Product Description
UCAS is the national admissions service for higher education in the UK, offering tools and services for students to discover courses, apply to universities and colleges, and engage with advisers and employers; it also provides admissions, marketing, and data solutions to education providers and partners.
Target Market
Higher education providers (universities and colleges), advisers, employers, and students in the UK seeking to explore, apply, and recruit within higher education.
Unique Value Proposition
UCAS delivers a single, end-to-end platform for student discovery, application processing, and provider recruitment/marketing, enriched by data insights and nationwide events to streamline decisions for students and institutions alike.
Technical Requirements
Not specified
Pricing Model
Not specified
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