UCAS

Business Profile

Core Value Proposition

UCAS provides a unified platform that supports student discovery, application processing, and provider recruitment/marketing, backed by data insights and nationwide events.

Target Customer

{"Students","Education providers (universities and colleges)","Advisers","Employers / Businesses"}

Key Differentiator

Combines student exploration (hub, events, guidance) with application processing, admissions data, and dedicated recruitment/marketing services in one ecosystem, including tools for Clearing and Extra, plus a suite of data products and provider resources.

Implementation Timeline

Not specified in content

Pain Points

1Navigating the undergraduate application process with deadlines, personal statements, and required materials.
2Finding the right course, university/college, and location through guided discovery and events.
3Providers needing to attract applicants, improve conversions, and manage admissions efficiently at scale.

Key Features

1UCAS Hub (personalised space for students)
2Virtual Work Experiences
3UCAS events and Discovery Days
4Drive applications through Clearing and Extra
5UCAS Tracker (Enhanced) and data/analytic tools
6Data products and solutions for providers (e.g., Course feasibility, Market/Competitor insights, RPA, ABL, etc.)
7Provider resources (admissions guides, toolkit materials, adviser training)
8Subject guides, industry guides, city guides, and career exploration tools

Target Customer Industries

1Education

Client Results

1Record number of UK 18-year-olds applying for an undergraduate course by the 30 June deadline (record high).
2Record numbers of Scottish 17- and 18-year-olds placed at university or college via UCAS.

Competitive Advantages

1Official, centralized admissions platform linking students with universities/colleges and providing recruitment/marketing services.
2Integrated tools for discovery, application tracking, and progression (Clearing/Extra).
3Access to data products and insights (e.g., Course feasibility, verification, fraud detection, market analysis).
4Extensive support resources (adviser portals, toolkit, events) and personalised student experience (UCAS Hub).
5Nationwide events and direct interaction opportunities between students, providers, and employers.

Key Benefits

1Streamlined discovery and application process for students

2Centralised recruitment and marketing capabilities for providers

3Access to data-driven insights and reporting

4Support for Clearing and additional pathways to study

5Extensive resources and events to guide advisers and students

Additional Product Information

Product Description

UCAS is the national admissions service for higher education in the UK, offering tools and services for students to discover courses, apply to universities and colleges, and engage with advisers and employers; it also provides admissions, marketing, and data solutions to education providers and partners.

Target Market

Higher education providers (universities and colleges), advisers, employers, and students in the UK seeking to explore, apply, and recruit within higher education.

Unique Value Proposition

UCAS delivers a single, end-to-end platform for student discovery, application processing, and provider recruitment/marketing, enriched by data insights and nationwide events to streamline decisions for students and institutions alike.

Technical Requirements

Not specified

Pricing Model

Not specified

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