UMass Amherst

Business Profile

Core Value Proposition

UMass Amherst provides top-ranked academics and innovative research opportunities as the largest public research university in New England.

Target Customer

Prospective students, current students, faculty, staff, alumni, and families interested in higher education and research opportunities.

Key Differentiator

UMass Amherst is distinguished by its comprehensive range of programs, leading research, and innovative community engagement.

Implementation Timeline

Students can start seeing value from their education and research involvement immediately upon enrollment.

Pain Points

1Need for high-quality higher education with diverse programs.
2Access to innovative research opportunities.
3Desire for a supportive and inclusive university community.

Key Features

1Over 251 undergraduate and graduate degree programs.
2Top-ranked research facilities and opportunities for student research.
3Flexible learning options including on-campus, online, and accelerated programs.
4Vibrant student life with extensive extracurricular and support services.
5Significant funding and scholarships for engineering students.

Target Customer Industries

Decision Makers

1Prospective Students
2Current Students
3Faculty and Staff
4Alumni

Client Results

1Enhanced academic and research skills.
2Increased career opportunities through networking and research collaborations.
3A supportive educational environment fostering personal growth and innovation.

Competitive Advantages

1Ranked #1 public research university in New England.
2Diverse and flexible educational programs.
3Strong industry connections and collaborative opportunities.

Key Benefits

1Access to top-ranked academic programs and research opportunities.

2Diverse and inclusive university environment.

3Extensive support services for student success.

Case Studies & Success Stories

Dan Riccio's $50 Million Gift

Case #1

The largest gift in UMass history supports scholarships, fellowships, and professorships, significantly enhancing the College of Engineering.

Additional Product Information

Product Description

UMass Amherst is a leading public research university offering a wide range of academic programs and research opportunities.

Target Market

Individuals seeking higher education and research opportunities, particularly in New England.

Unique Value Proposition

Comprehensive academic offerings combined with leading research facilities and a commitment to community engagement.

Technical Requirements

Not applicable.

Pricing Model

Varies by program and student status; includes financial aid options.

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