Uncommon Goods
Business Profile
Core Value Proposition
Uncommon Goods provides a marketplace for unique gifts created by independent makers.
Target Customer
Gift shoppers seeking unique, handmade items from independent makers; including corporate gift buyers and shoppers across categories (women, men, kids, teens, etc.).
Key Differentiator
Independent makers offering innovative designs; cruelty-free policy (no leather, feathers, or fur) since founding; philanthropy via Breastcancer.org partnership; over $3 million donated; Perks membership with free shipping and a 14-day trial; forever returns; makers can submit their products.
Implementation Timeline
Benefits are available immediately upon signup and during checkout; ongoing value through Perks and standard shopping experience.
Pain Points
- 1Difficulty finding unique, unusual gifts beyond mainstream options.
- 2Desire to support independent makers and handmade products.
- 3Risk in online gifting purchases mitigated by returns and shipping perks.
Key Features
- 1Marketplace for independent makers with a wide range of gift categories
- 2Gift finder and curated categories by recipient, price, interest, and occasion
- 3Perks membership offering free shipping and a 14-day trial
- 4Forever returns policy
- 5Cruelty-free policy (no leather, feathers, or fur) since 1999
- 6Breastcancer.org fundraising partnership (donation at checkout during Oct 13–19)
- 7Platform for independent makers to submit products
Target Customer Industries
Client Results
- 1New subscribers receive a $5 promo code
- 2Perks membership provides free shipping and a 14-day free trial
- 3Forever returns available for customers
- 4Over $3 million donated through philanthropic initiatives since inception
- 5Breastcancer.org partnership includes a $5 donation per checkout during specified dates
Competitive Advantages
- 1Strong emphasis on independent makers with unique designs
- 2Cruelty-free policy (no leather, feathers, or fur) since 1999
- 3Philanthropic partnerships and notable charitable giving
- 4Perks membership with free shipping and a 14-day trial
- 5Flexible returns (Forever returns)
Key Benefits
Additional Product Information
Product Description
Online marketplace offering unique gifts created by independent makers, with extensive categories, gift guides, and corporate gifting options.
Target Market
Consumers seeking unique, handmade gifts; businesses seeking corporate gifting; gift buyers shopping for various recipients (women, men, kids, teens, etc.).
Unique Value Proposition
A curated platform focused on independent maker gifts with ethical commitments, flexible purchasing options, and perks, plus charitable partnerships.
Technical Requirements
Not specified
Pricing Model
Standard product pricing; Perks membership with free shipping and a 14-day trial; new subscribers receive a $5 promo code
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