Under Armour Official Store

Business Profile

Core Value Proposition

Under Armour Official Store provides game-changing athletic apparel, shoes and gear to help athletes perform better.

Target Customer

Athletes and active individuals, including men, women, and kids, who shop for sportswear, shoes, and accessories; fans of college teams (e.g., Notre Dame) and exclusive athletic brands.

Key Differentiator

Proprietary fabrics and collections (HeatGear, ColdGear, UA Storm, UA Halo Collection, Curry Brand, Project Rock, UA Unstoppable) delivered through a direct-to-consumer official store with exclusive collaborations and athlete-driven lines.

Implementation Timeline

Not specified in the provided content; typical value delivery is immediate upon purchase (online store) and use of apparel/footwear after delivery.

Pain Points

1Need for temperature-regulating, weather-appropriate athletic wear (cool in heat, warm in cold).
2Desire for performance footwear and gear designed for training, running, and sports across multiple disciplines.
3Ease of shopping with product variety, size options, and reliable shipping/returns.

Key Features

1HeatGear and ColdGear baselayers and apparel for temperature management.
2Shop by sport, collection, and category (e.g., Shoes, Clothing, Accessories).
3Exclusive collections and partnerships (Curry Brand, UA Halo, Project Rock, UA x Mansory, We Are Football).
4Membership/rewards program (UA Rewards) and gift cards.
5Free U.S. standard shipping on orders $50+ and free returns.

Target Customer Industries

1Education

Client Results

1Improved thermal comfort and performance through weather-regulating fabrics.
2Access to exclusive athlete-driven brands and collections for differentiated gear.
3Convenient shopping experience with free shipping and returns.

Competitive Advantages

1Proprietary performance fabrics (HeatGear, ColdGear) for temperature management.
2Exclusive brand collaborations (Curry Brand, Project Rock, UA Halo, Mansory) offering unique product lines.
3Direct-to-consumer platform with free shipping/returns on eligible orders.
4Wide product assortment across categories (baselayers to outerwear, shoes, accessories) and sport-specific options.

Key Benefits

1Temperature-regulating apparel for varying weather conditions.

2Access to exclusive collaborations and athlete-led collections.

3Comprehensive product range across clothing, shoes, and accessories.

4Convenient shopping with free shipping and returns.

Additional Product Information

Product Description

Retail platform offering Under Armour athletic apparel, shoes, and gear for men, women, and kids, including sportswear, footwear, and accessories, with collections like HeatGear, ColdGear, Curry Brand, and UA Halo.

Target Market

Active individuals and athletes seeking performance apparel and footwear, including fans purchasing college/team gear (e.g., Notre Dame) and general consumers seeking athletic wear.

Unique Value Proposition

A broad direct-to-consumer athletic brand ecosystem featuring temperature-regulating technologies (HeatGear, ColdGear), exclusive athlete-driven collections (Curry Brand, Project Rock, UA Halo), and strategic collaborations, all backed by free shipping/returns.

Technical Requirements

Not specified in the provided content.

Pricing Model

Free U.S. Standard Shipping on orders $50+ and free returns.

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