Underscores

Business Profile

Core Value Proposition

Underscores provides a starter theme for WordPress to help developers quickly build a customized WordPress theme.

Target Customer

WordPress theme developers and designers looking to build custom themes from a lean starter template.

Key Differentiator

Ultra-minimal, well-commented starter theme with modular components and ready-to-use templates, designed for hacking and rapid customization, not as a parent theme.

Implementation Timeline

Not specified in the content.

Pain Points

1Need a lean starting point to avoid bloat when building WordPress themes.
2Desire for well-documented, modular templates that reduce duplication and speed development.
3Require ready-made components and patterns (e.g., 404 page, custom header, responsive navigation) to accelerate theme building.

Key Features

1Lean, well-commented HTML5 templates
2Optional sample custom header implementation (inc/custom-header.php)
3Custom template tags (inc/template-tags.php) to keep templates clean
4Template functions tweaks (inc/template-functions.php)
5Responsive navigation script (js/navigation.js) that toggles a dropdown on small screens
6Two sample CSS layouts in layouts/ for sidebars and smartly organized starter CSS in style.css

Target Customer Industries

Competitive Advantages

1Minimal, low-bloat starting point for faster setup
2Well-commented, modern HTML5 templates for easier customization
3Modular components and utilities that reduce duplication and speed development
4Built-in features (404 template, header example, navigation script) ready out of the box
5Open-source licensing under GPLv2 or later with code organized for quick adaptation

Key Benefits

1Faster theme development with a lean codebase

2Clear, modular templates that reduce duplication

3Ready-made components (404 page, header, navigation) to accelerate builds

4Flexible layouts and starter CSS to jumpstart design

5Open-source GPLv2 or later licensing

Additional Product Information

Product Description

A starter theme for WordPress designed to help developers quickly create customizable WordPress themes with a lean, well-documented codebase.

Target Market

WordPress developers, theme designers, agencies and freelancers looking to bootstrap custom WordPress themes

Unique Value Proposition

Ultra-minimal, well-documented starter theme that accelerates WordPress theme development with ready-to-use templates and components.

Technical Requirements

{"Requires WordPress","Uses PHP-based templates (inc/ and templates structure)","Includes JavaScript at js/navigation.js for responsive navigation","Layouts and starter CSS organized in layouts/ and style.css","Licensed under GPLv2 or later"}

Pricing Model

GPLv2 or later license (open-source/free to use)

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