Understood
Business Profile
Core Value Proposition
Understood provides free, expert-vetted resources and support to empower people with learning and thinking differences to thrive in school, work, and life.
Target Customer
Parents, educators, women with ADHD, and individuals with learning and thinking differences.
Key Differentiator
Understood is unique in its mission as a nonprofit organization focusing specifically on empowering individuals with learning and thinking differences through free resources and expert guidance.
Implementation Timeline
Users can see value immediately upon accessing resources and tools on the website.
Pain Points
- 1Navigating school and workplace challenges for those with ADHD, dyslexia, and other learning differences.
- 2Lack of awareness and support for managing emotions and staying organized.
- 3Reducing stigma and increasing understanding of learning and thinking differences.
Key Features
- 1Expert-vetted resources on ADHD, dyslexia, and other learning differences.
- 2Free tools like the Behavior Tracker and Take N.O.T.E. for parents.
- 3Interactive experiences like 'Through My Eyes' to increase empathy and understanding.
- 4Community support and expert advice through articles, podcasts, and groups.
- 5IEP and 504 plan toolkits to support educational accommodations.
Target Customer Industries
Decision Makers
- 1Education Consultant
- 2Parent
- 3Educator
Client Results
- 1Increased confidence and advocacy skills for parents and individuals with learning differences.
- 2Enhanced understanding and support for managing learning and thinking differences.
- 3Reduction in stigma and increased community awareness of learning differences.
Competitive Advantages
- 1Free access to expertly curated resources and tools.
- 2Nonprofit mission with a focus on support and empowerment.
- 3Comprehensive coverage of learning and thinking differences.
Key Benefits
Case Studies & Success Stories
Lynn Marvin's Experience
A parent shares how Understood provided essential resources when starting on the journey with her son.
Additional Product Information
Product Description
Understood is a nonprofit organization providing resources and support for individuals with learning and thinking differences.
Target Market
Individuals with learning and thinking differences, particularly those with ADHD, dyslexia, and dyscalculia, along with their families and educators.
Unique Value Proposition
Understood offers free, expert-vetted resources and fosters a supportive community for those with learning and thinking differences.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Free access to resources and support.
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