unDraw
Business Profile
Core Value Proposition
unDraw provides open-source illustrations for any idea, with on-the-fly color customization and free usage for websites, apps, and products.
Target Customer
Web designers, UI/UX designers, front-end developers, and product teams building websites, landing pages, mobile apps, and digital products.
Key Differentiator
Open-source SVG illustrations with live color editing, instant download, no attribution required, and optimized for scalability and performance.
Implementation Timeline
Value and visuals available immediately through instant color customization and instant download.
Pain Points
- 1Need beautiful, ready-to-use visuals for websites/apps without licensing hassles.
- 2Require brand-consistent visuals that match colors quickly.
- 3Need lightweight, scalable graphics that don’t slow down pages.
Key Features
- 1Constantly updated collection of SVG illustrations
- 2On-the-fly color customization / live color-edit
- 3Free to use without attribution
- 4SVG (and PNG) support with tiny file sizes
- 5Searchable/browsable artwork with easy download
Target Customer Industries
Client Results
- 1Improved visual appeal for landing pages, apps, and marketing materials
- 2Brand-consistent illustrations achieved via color customization
- 3Faster page loads due to small, optimized SVG/PNG files
Competitive Advantages
- 1Open-source, free to use with no attribution required
- 2Live color customization to match brand identity
- 3Scalable SVGs with infinite scalability and high quality
- 4Tiny file sizes for faster page performance
- 5Designed for both commercial and personal projects
Key Benefits
Case Studies & Success Stories
Community appreciation and practical usage of unDraw
Users report unDraw as an essential, free resource for SVG illustrations used in reports, presentations, prototypes, and web design, highlighting the open-source licensing and color customization features.
Additional Product Information
Product Description
Open-source illustrations for any idea: a constantly updated collection of SVG images that you can use completely free and without attribution, with live color-edit and on-the-fly image generation to match your brand.
Target Market
Web designers, UI/UX designers, front-end developers, and product teams seeking ready-to-use, brand-aligned visuals for websites and apps.
Unique Value Proposition
Open-source, brand-customizable SVG illustrations that are free to use without attribution, with instant download and lightweight, scalable graphics.
Technical Requirements
Delivery of SVG assets with on-the-fly color customization; downloadable SVG/PNG files via standard web browsers
Pricing Model
Free and open-source; no attribution required
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