Union College

Business Profile

Core Value Proposition

Union College provides a liberal arts and engineering undergraduate education with 62+ majors, a 9:1 student-to-faculty ratio, and strong internship/real-world experience to prepare students for diverse career paths.

Target Customer

Prospective undergraduate students and their families; high school counselors; admitted students; transfer students; educators and advisors involved in college decisions.

Key Differentiator

Integrated liberal arts and engineering education at a small-to-mid-sized residential college with a low student-to-faculty ratio, extensive internship opportunities with top companies and global organizations, and recognized national rankings and accolades.

Implementation Timeline

Typical time-to-degree for undergraduates is four years (typical for a bachelor’s program); programs such as Leadership in Medicine (LIM) and other specialized pathways exist, with admissions deadlines and intake schedules noted but timelines vary by program.

Pain Points

1Need clear information on admissions processes, timelines, and requirements.
2Need visibility into cost of attendance and financial aid options.
3Need opportunities to experience campus and programs before enrolling (visits, virtual events, information sessions).

Key Features

162+ areas of study
29:1 student-to-faculty ratio
3Internships and real-life experience programs with top companies and industry leaders
4Study abroad and undergraduate research opportunities
5Multiple admissions options and outreach (virtual info sessions, campus visits, interviews)

Target Customer Industries

Client Results

1U.S. News: #21 in Engineering programs (non-doctoral)
2U.S. News: #13 in early career earnings for graduates among liberal arts colleges
3Princeton Review: 'Featured Colleges'
4Money: 'Best Value' colleges

Competitive Advantages

1High visibility of outcomes through career-related experiences and internships
2Strong mentorship implied by 9:1 faculty ratio
3Broad range of 62+ majors and study abroad/undergraduate research
4Active campus life and proximity to industry connections in Schenectady (The Electric City)
5Recognized rankings and accolades signaling value and outcomes

Key Benefits

1Access to 62+ majors and programs

2Personalized mentorship due to a 9:1 student-to-faculty ratio

3Extensive internships with top companies and industry leaders

4Opportunities for undergraduate research and study abroad

5Strong career outcomes and recognized rankings

Additional Product Information

Product Description

A liberal arts and engineering undergraduate college in Schenectady, NY, offering 62+ majors, a 9:1 student-to-faculty ratio, internships, study abroad, and a focus on career outcomes.

Target Market

Prospective undergraduate students seeking an integrated liberal arts and engineering education and their families, as well as prospective transfer students and admitted students evaluating visit/admission options.

Unique Value Proposition

Union College uniquely combines liberal arts and engineering with a personalized, mentorship-driven environment and robust internship opportunities to prepare students for diverse career paths.

Technical Requirements

Not specified in the provided content.

Pricing Model

Not specified in the provided content; there is a 'Costs + financial aid' section referenced but no pricing details included.

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