Unity Asset Store
Business Profile
Core Value Proposition
[Unity Asset Store] provides a massive catalog of assets for game making, including 2D/3D models, SDKs, templates, and tools to speed up game development.
Target Customer
Game developers, indie studios, and asset publishers who buy/sell assets on the Unity Asset Store.
Key Differentiator
Assets are moderated by Unity and presented within an integrated Unity marketplace, backed by a large community of buyers (11,000+ assets rated, 85,000+ customers, 100,000+ forum members) and ongoing promotional events.
Implementation Timeline
Value can be realized immediately after asset purchase/download and integration into Unity projects.
Pain Points
- 1Speed up game development and prototyping
- 2Reduce costs and development complexity
- 3Find high-quality, trusted assets with moderation and community feedback
Key Features
- 1Extensive catalog across 3D, 2D, Audio, VFX, Templates, and Tools
- 2Regular discounts and sales (Fresh Assets, Industry Sale, Publisher of the Week, etc.)
- 3Advanced filtering (by genre, Unity version, platform, release date)
- 4Free assets and top free assets for quick start
- 5Publisher Portal and tools for selling assets on Unity
Target Customer Industries
Client Results
- 1Faster development/prototyping cycles
- 2Lower costs and reduced project complexity
- 3Access to thousands of vetted assets trusted by a large community
Competitive Advantages
- 1Unity-moderated, high-quality assets with broad community trust
- 2Huge, diverse catalog tailored for Unity game development
- 3Direct integration with the Unity ecosystem (Publisher tools, Learn, Store) and frequent promotions
- 4Strong social proof (over 11,000 assets, 85,000+ customers, 100,000+ forum members)
Key Benefits
Additional Product Information
Product Description
A marketplace offering 2D/3D assets, SDKs, templates, and tools for game development, with assets moderated by Unity and a large, diverse catalog.
Target Market
Game developers, studios, and asset publishers using Unity for game development
Unique Value Proposition
The Unity-curated asset marketplace that directly integrates with the Unity ecosystem, ensuring quality, moderation, and easy deployment for Unity projects.
Technical Requirements
Assets are designed for Unity; platform filters include Windows, Mac OS X, and Linux; Unity version compatibility options are available (e.g., Unity 2022.x, 2021.x, 2020.x, etc.).
Pricing Model
Pricing varies by asset; promotions include discounts (e.g., up to 94% off during sales, 25% off top assets on sign-up, 10% off orders over $50 with code SEPT2025). Free assets are also available.
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