Unity Asset Store

Business Profile

Core Value Proposition

[Unity Asset Store] provides a massive catalog of assets for game making, including 2D/3D models, SDKs, templates, and tools to speed up game development.

Target Customer

Game developers, indie studios, and asset publishers who buy/sell assets on the Unity Asset Store.

Key Differentiator

Assets are moderated by Unity and presented within an integrated Unity marketplace, backed by a large community of buyers (11,000+ assets rated, 85,000+ customers, 100,000+ forum members) and ongoing promotional events.

Implementation Timeline

Value can be realized immediately after asset purchase/download and integration into Unity projects.

Pain Points

1Speed up game development and prototyping
2Reduce costs and development complexity
3Find high-quality, trusted assets with moderation and community feedback

Key Features

1Extensive catalog across 3D, 2D, Audio, VFX, Templates, and Tools
2Regular discounts and sales (Fresh Assets, Industry Sale, Publisher of the Week, etc.)
3Advanced filtering (by genre, Unity version, platform, release date)
4Free assets and top free assets for quick start
5Publisher Portal and tools for selling assets on Unity

Target Customer Industries

Client Results

1Faster development/prototyping cycles
2Lower costs and reduced project complexity
3Access to thousands of vetted assets trusted by a large community

Competitive Advantages

1Unity-moderated, high-quality assets with broad community trust
2Huge, diverse catalog tailored for Unity game development
3Direct integration with the Unity ecosystem (Publisher tools, Learn, Store) and frequent promotions
4Strong social proof (over 11,000 assets, 85,000+ customers, 100,000+ forum members)

Key Benefits

1Extensive, curated asset library

2Quality control through Unity moderation

3Cost savings via discounts and sales

4Fast time-to-value with ready-to-use assets

5Support for monetizing assets via Publisher Portal

Additional Product Information

Product Description

A marketplace offering 2D/3D assets, SDKs, templates, and tools for game development, with assets moderated by Unity and a large, diverse catalog.

Target Market

Game developers, studios, and asset publishers using Unity for game development

Unique Value Proposition

The Unity-curated asset marketplace that directly integrates with the Unity ecosystem, ensuring quality, moderation, and easy deployment for Unity projects.

Technical Requirements

Assets are designed for Unity; platform filters include Windows, Mac OS X, and Linux; Unity version compatibility options are available (e.g., Unity 2022.x, 2021.x, 2020.x, etc.).

Pricing Model

Pricing varies by asset; promotions include discounts (e.g., up to 94% off during sales, 25% off top assets on sign-up, 10% off orders over $50 with code SEPT2025). Free assets are also available.

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