Universidad del Rosario

Business Profile

Core Value Proposition

Universidad del Rosario provides undergraduate and graduate programs in Bogotá, along with continuing education, virtual/online offerings, language programs, and extensive campus resources to applicants, students, alumni, professors, and staff.

Target Customer

Applicants (pregrado and posgrado), current students, alumni, professors, and university staff; individuals seeking continuing education, language programs, exchanges, or campus services across URosario's multiple campuses.

Key Differentiator

Historic private university founded in 1653 with six multi-campus locations, a broad program portfolio (Law, Medicine, Engineering, Economics, International Studies, GSB, etc.), Hyflex learning model, and recognized sustainability/governance credentials (QS sustainability ranking).

Implementation Timeline

Not specified in the provided content

Pain Points

1Limited access to quality higher education across multiple regions without compromising program breadth
2Need for flexible learning formats to accommodate diverse student needs
3Demand for comprehensive student support, international exposure, and continuing education options

Key Features

1Undergraduate and graduate programs across multiple faculties
2Continuing Education and Education Virtual offerings
3Executive Education and the Graduate School of Business (GSB)
4Hyflex UR (hybrid/flexible learning model)
5Six campuses with virtual tours and regional presence
6Support services (Casa UR, CRAI, SIAR, Wellbeing) and student life resources like the Rosarista Store

Target Customer Industries

Client Results

1Not quantified in the provided content
2Notable recognition: URosario highlighted for sustainability, inclusion, and governance in QS rankings

Competitive Advantages

1Longstanding historic institution with deep roots (founded 1653)
2Six multi-campus locations providing broad regional access
3Diverse program portfolio including professional schools, GSB, and international studies
4Hyflex learning model enabling flexible education formats
5Explicit focus on sustainability and governance credentials

Key Benefits

1Access to a wide range of degree programs (undergraduate, graduate, doctoral, and professional masters)

2Flexible learning through Hyflex UR and online/educational technology offerings

3Extensive campus network with regional access and virtual resources

4Continuing education, language programs, and international exchange opportunities

5Comprehensive student support and engagement services (Casa UR, CRAI, SIAR, Wellbeing)

Additional Product Information

Product Description

A private university in Bogotá offering pregrado and posgrado programs, continuing education, language programs, international exchanges, and campus resources across six campuses.

Target Market

Prospective and current students, alumni, faculty, and staff seeking higher education, continuing education, international programs, and campus-based services

Unique Value Proposition

A historic, multi-campus private university with a broad program portfolio, flexible Hyflex learning, and strong emphasis on sustainability, governance, and international opportunities

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