Universidade de São Paulo (USP)
Business Profile
Core Value Proposition
USP provides advanced higher education and research opportunities in Brazil, serving as the major institution of higher learning and research in the country.
Target Customer
{"Prospective students (undergraduate and graduate)","Current students (undergraduate and graduate)","Researchers and visiting professors","International partners and collaborators","Academic and cultural institutions, government stakeholders"}
Key Differentiator
Largest and most prominent higher education and research institution in Brazil with a nationwide campus network, extensive libraries, healthcare facilities, culture and extension programs, and integrated governance and innovation activities.
Implementation Timeline
Value is realized over the duration of degree programs (the duration varies by program), with immediate access to some online resources upon enrollment and ongoing value through research, libraries, and services throughout the academic period.
Pain Points
- 1Need for access to comprehensive undergraduate and graduate education and research opportunities
- 2Access to extensive libraries and online collections for study and research
- 3Coordination and collaboration across multiple campuses and international partners
Key Features
- 1Undergraduate and graduate programs (Graduação, Pós-graduação)
- 2Online courses and online libraries/collections
- 3Research activities and technological innovation (Inovação tecnológica)
- 4Libraries and digital resources across multiple campuses
- 5Hospitals, culture, arts, sports, and extension activities; housing and health services; international cooperation
Target Customer Industries
Decision Makers
- 1Reitor (Rector)
- 2Vice-reitora (Vice-Rector)
- 3Chefe de Gabinete (Chief of Staff) do Reitor
- 4Coordenador Executivo do Gabinete do Reitor
- 5Pró-Reitor de Graduação
- 6Pró-Reitor de Pós-Graduação
- 7Pró-Reitor de Pesquisa e Inovação
- 8Pró-Reitora de Cultura e Extensão Universitária
- 9Pró-Reitora de Inclusão e Pertencimento
Client Results
- 1Extensive participation and output across culture and extension activities (e.g., 1,738,090 participants in culture and extension activities; 97,185 enrolled students; 12,265 indexed works; 12,514 technical-administrative staff; 5,182 works indexed in Web of Science)
- 2Significant research outputs and recognition (e.g., thousands of papers and awards across faculties)
Competitive Advantages
- 1Leading institution of higher education and research in Brazil
- 2Large multi-campus network with diverse programs and facilities
- 3Comprehensive services including libraries, health services, housing, culture, and extension
- 4Strong emphasis on research, innovation, and international cooperation
- 5Robust institutional governance and coordination across units
Key Benefits
Additional Product Information
Product Description
Public university (autarquia) linked to the Secretaria de Estado de Ensino Superior de São Paulo; offers undergraduate and graduate education, research, libraries, health services, culture, and extension across multiple campuses.
Target Market
Prospective and current students, researchers, international collaborators, public sector partners, and academic/cultural institutions
Unique Value Proposition
A premier Brazilian higher education and research institution with a broad campus network, extensive resources (libraries, hospitals, cultural centers), and a strong emphasis on innovation and international cooperation, delivering education, research, and community services at scale.
Technical Requirements
Not specified in the content
Pricing Model
Not disclosed in the content
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