Universität Kassel
Business Profile
Core Value Proposition
Universität Kassel provides comprehensive higher education, research and knowledge transfer opportunities for students and researchers, with a strong focus on sustainability, interdisciplinarity and international exchange.
Target Customer
{"Prospective students (Bachelor, Master, Lehramt)","Current students","International students","Researchers and academic staff","University partners and the broader academic community"}
Key Differentiator
A young, open university marketplace emphasizing openness, initiative and cross-disciplinary thinking, with a prominent sustainability focus (Hochschule für Nachhaltigkeit) and active campus culture (UNI:Lokal, Green Office, Welcome Centre for International Students).
Implementation Timeline
Value is realized starting with orientation (Einführungstage) and the start of the new semester; ongoing support and services are available throughout the academic year (via Information Studium, career services, and international office).
Pain Points
- 1Navigating centralized study information and diverse advisory services
- 2Onboarding for international students (visa, mobility, funding) and bureaucracy
- 3Accessing career, learning and well-being support during studies
Key Features
- 1Centralized information and advisory services (Information Studium, Allgemeine Studienberatung, Prüfungsämter, Fachstudienberatung)
- 2Extensive study offerings (Bachelor, Master, Lehramt, Kunsthochschule programs)
- 3Broad support ecosystem (AStA, Studierendenwerk, Career Service, International Office, Welcome Centre, Fachschaften)
- 4International mobility and Welcome Centre for International Students
- 5Sustainability focus and campus initiatives (Hochschule für Nachhaltigkeit, Green Office, UNI:Lokal events)
Target Customer Industries
Decision Makers
- 1Präsident/in (Präsidentin)
- 2Kanzler/in
- 3Vizepräsident/in
- 4Vizepräsident/in (multiple roles)
- 5Ansprechperson für Internationale
- 6Leitung Fachbereiche / Institute (impliziert in Inhalte)
Client Results
- 1Degrees awarded across Bachelor, Master and Lehramt programs (implied by program offerings)
- 2Access to comprehensive counseling and student services
- 3Participation in international exchanges, campus events and research activities
Competitive Advantages
- 1Strong sustainability branding and focus (Hochschule für Nachhaltigkeit, Nachhaltigkeitsforschung)
- 2Comprehensive, integrated student support network (Information Studium, Allgemeine Studienberatung, Career Service, International Office, AStA, Fachschaften)
- 3Active campus life and engagement through UNI:Lokal, exhibitions and events
Key Benefits
Additional Product Information
Product Description
A public research university offering undergraduate, graduate and art programs with a emphasis on sustainability, internationalization and knowledge transfer.
Target Market
Students pursuing higher education, international students, researchers, and university staff seeking education, research opportunities and mobility programs.
Unique Value Proposition
A forward-looking, interdisciplinary, sustainability-centered university with robust student and international support ecosystems and an active campus culture.
Technical Requirements
Not explicitly specified; teaching/learning tools referenced include eCampus, Moodle and Panopto.
Pricing Model
Not specified
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