University of California Museum of Paleontology (UCMP)
Business Profile
Core Value Proposition
UCMP (University of California Museum of Paleontology) provides research on the history of life and the Earth’s biota, supported by extensive fossil collections, scholarly publications (PaleoBios), and K-16 education and outreach resources.
Target Customer
{"Paleontology and earth science researchers","Educators and K-12 / higher-education instructors","Graduate students and visiting researchers","Museum professionals and collaborating scientists","General public with interest in paleontology"}
Key Differentiator
Primarily a research museum with extensive multi-disciplinary fossil collections (invertebrates, vertebrates, paleobotany, microfossils, etc.), affiliated with UC Berkeley, offering open-access publications (PaleoBios) and a broad set of education/reach resources, plus limited public exhibits and Cal Day access.
Implementation Timeline
Online resources and PaleoBios access are immediately available; research collaborations and data requests can begin upon contact; on-site access to collections is managed through UCMP operations and public exhibits/open days (hours vary).
Pain Points
- 1Access to curated fossil collections and data for research and teaching
- 2Need for high-quality education and outreach resources for K-16 and broader audiences
- 3Access to scholarly publications and data resources (e.g., PaleoBios, data catalogs) and opportunities for collaboration
Key Features
- 1Extensive fossil collections across Invertebrates, Vertebrates, Paleobotany, Microfossils; holdings information and catalogs
- 2Education & Outreach resources, including K-16 resources and annual short courses
- 3PaleoBios: peer-reviewed journal with volumes available on eScholarship
- 4Online resources and archives, including PaleoPortal (Archived) and other online content
- 5Public exhibits and visiting opportunities (e.g., Tyrannosaurus rex display) and open house events
- 6Data requests process and opportunities for Visiting Researchers, Grad Student Research Support, and collaborations
- 7Donations and partnerships supported via Berkeley’s Give to Cal platform
Target Customer Industries
Decision Makers
- 1Director
- 2Assistant Director (Education and Outreach)
- 3Sr. Museum Scientist (Invertebrates)
- 4Sr. Museum Scientist (Vertebrate Collections)
- 5Education and Outreach Staff
- 6Curators
- 7Museum Scientist
- 8Web Manager
Client Results
- 1Advances in understanding the history of life and Earth's biota through research and collections
- 2Enhanced science education and outreach for K-16 audiences and educators
- 3Increased access to scholarly work (PaleoBios) and primary data/resources for researchers
- 4Public engagement with paleontology via exhibits and open-house events
Competitive Advantages
- 1Rich, multi-disciplinary fossil collections supporting broad paleontological research
- 2Strong institutional ties with UC Berkeley and a long-standing history in the field
- 3Open-access scholarly publication (PaleoBios) and online resources via eScholarship
- 4Education and outreach emphasis, including K-16 resources and Short Courses
- 5Public engagement through limited exhibits and Cal Day access
Key Benefits
Additional Product Information
Product Description
A research museum offering fossil collections (invertebrates, vertebrates, paleobotany, microfossils), scholarly publications, education/outreach programs, and public exhibits; supports research, education, and community engagement in paleontology.
Target Market
Researchers in paleontology and earth sciences; educators and education professionals; students (undergraduate/graduate); museums and partnering institutions; the general public interested in paleontology.
Unique Value Proposition
UCMP uniquely combines extensive, multi-disciplinary fossil collections with rigorous research, open-access scholarly publications, and comprehensive education/outreach resources within the UC Berkeley ecosystem, plus public-access exhibits and programs.
Technical Requirements
Access to online resources via UCMP website; data requests process; PaleoBios volumes available on eScholarship; some content (e.g., archives) may be accessed through online portals; on-site research access subject to UCMP policies and hours.
Pricing Model
Not publicly listed for access; donations are accepted via Berkeley’s Give to Cal platform; general public exhibits are free during building hours; special events and programs may have associated costs.
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