University of California System

Business Profile

Core Value Proposition

University of California provides world-class public education and research to improve lives and solve problems that matter to the public.

Target Customer

{"Prospective undergraduate and graduate students and their families","First-generation college students","Researchers and scholars","Healthcare providers and patients","Farmers and agriculture industries","Policy makers and government partners","Public and global audiences"}

Key Differentiator

A public, multi-campus research university system with 10 campuses, 5 medical centers, 3 national laboratories and a statewide network of agriculture and natural resource centers, offering integrated education, health care, research and public service at scale.

Implementation Timeline

Apply with one application to attend nine undergraduate campuses; first-generation students have an 80% graduation rate within six years; long-term impacts cited over generations (e.g., national-scale research and health advancements).

Pain Points

1Access and affordability of higher education for first-generation students
2Access to high-quality healthcare and lifelong patient care through academic health centers
3Food security and sustainable agriculture for California and beyond

Key Features

1Nine undergraduate campuses unified under one application
2Six academic health centers and three national laboratories (DOE labs)
3 statewide Agriculture and Natural Resources network (UC ANR) with programs like 4-H and UC Master Gardener
4California Digital Library and other open access publishing resources
5Public service, health initiatives, and disaster readiness storytelling and impact

Target Customer Industries

Decision Makers

1Chancellor
2President

Client Results

156% of California undergraduates pay no tuition
22 out of 3 California students who applied to UC got in
3Cancer deaths down 33% in a generation due to federal funding
4UC-related economic impact: $69 billion in annual economic activity and 7 million jobs
560% of the world’s strawberries originated in California (UC research context)

Competitive Advantages

1Public, federally supported, and widely accessible higher education and research ecosystem
2Integrated across campuses, health systems, and national laboratories
3Strong emphasis on affordability and first-generation student success
4Broad, real-world impact in health, agriculture, technology, and public safety

Key Benefits

1Affordable access to higher education for many students (high proportions pay no tuition)

2Access to world-class healthcare networks and specialized care

3Cutting-edge research with real-world impact on health, agriculture, and public safety

4Large-scale economic impact and job creation through innovation

Case Studies & Success Stories

Neonatal care at UC Davis Children's Hospital improves survival for premature births

Case #1

Jazmin Quijano's baby survived after neonatal intensive care; the hospital’s care contributed to a survival outcome that is described as double the national average for the scenario.

Parkinson’s brain implant breakthrough approved by FDA

Case #2

Shawn Connolly, a patient with Parkinson’s disease, benefited from an experimental brain implant that reduces symptoms; the treatment was described as FDA-approved.

AI-assisted breakthroughs in cancer research funded by federal support

Case #3

Federal funding has driven progress in cancer research, contributing to a 33% reduction in cancer deaths in a generation and delivering substantial economic impact.

UC as trusted partner to Golden State growers

Case #4

UC plant scientists help farmers grow tastier, more nutritious food using less water, energy and pesticides; California agriculture contributes billions to the state's economy, with UC research linked to widespread crop improvements.

Additional Product Information

Product Description

A public, multi-campus research university system comprising 10 campuses, 5 medical centers, 3 national laboratories and a statewide network of agricultural and natural resource centers; delivers undergraduate and graduate education, health care, and broad research and public service.

Target Market

Prospective students and families, researchers and educators, healthcare communities, agricultural producers, policymakers, and the general public.

Unique Value Proposition

Public, scale-driven education and research network that integrates campuses, health systems, national laboratories and agricultural extension to drive learning, health, innovation, and societal impact.

Technical Requirements

N/A

Pricing Model

Public funding with financial aid options; 56% of California undergraduates pay no tuition; specific pricing details not disclosed

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