University of California System
Business Profile
Core Value Proposition
University of California provides world-class public education and research to improve lives and solve problems that matter to the public.
Target Customer
{"Prospective undergraduate and graduate students and their families","First-generation college students","Researchers and scholars","Healthcare providers and patients","Farmers and agriculture industries","Policy makers and government partners","Public and global audiences"}
Key Differentiator
A public, multi-campus research university system with 10 campuses, 5 medical centers, 3 national laboratories and a statewide network of agriculture and natural resource centers, offering integrated education, health care, research and public service at scale.
Implementation Timeline
Apply with one application to attend nine undergraduate campuses; first-generation students have an 80% graduation rate within six years; long-term impacts cited over generations (e.g., national-scale research and health advancements).
Pain Points
- 1Access and affordability of higher education for first-generation students
- 2Access to high-quality healthcare and lifelong patient care through academic health centers
- 3Food security and sustainable agriculture for California and beyond
Key Features
- 1Nine undergraduate campuses unified under one application
- 2Six academic health centers and three national laboratories (DOE labs)
- 3 statewide Agriculture and Natural Resources network (UC ANR) with programs like 4-H and UC Master Gardener
- 4California Digital Library and other open access publishing resources
- 5Public service, health initiatives, and disaster readiness storytelling and impact
Target Customer Industries
Decision Makers
- 1Chancellor
- 2President
Client Results
- 156% of California undergraduates pay no tuition
- 22 out of 3 California students who applied to UC got in
- 3Cancer deaths down 33% in a generation due to federal funding
- 4UC-related economic impact: $69 billion in annual economic activity and 7 million jobs
- 560% of the world’s strawberries originated in California (UC research context)
Competitive Advantages
- 1Public, federally supported, and widely accessible higher education and research ecosystem
- 2Integrated across campuses, health systems, and national laboratories
- 3Strong emphasis on affordability and first-generation student success
- 4Broad, real-world impact in health, agriculture, technology, and public safety
Key Benefits
Case Studies & Success Stories
Neonatal care at UC Davis Children's Hospital improves survival for premature births
Jazmin Quijano's baby survived after neonatal intensive care; the hospital’s care contributed to a survival outcome that is described as double the national average for the scenario.
Parkinson’s brain implant breakthrough approved by FDA
Shawn Connolly, a patient with Parkinson’s disease, benefited from an experimental brain implant that reduces symptoms; the treatment was described as FDA-approved.
AI-assisted breakthroughs in cancer research funded by federal support
Federal funding has driven progress in cancer research, contributing to a 33% reduction in cancer deaths in a generation and delivering substantial economic impact.
UC as trusted partner to Golden State growers
UC plant scientists help farmers grow tastier, more nutritious food using less water, energy and pesticides; California agriculture contributes billions to the state's economy, with UC research linked to widespread crop improvements.
Additional Product Information
Product Description
A public, multi-campus research university system comprising 10 campuses, 5 medical centers, 3 national laboratories and a statewide network of agricultural and natural resource centers; delivers undergraduate and graduate education, health care, and broad research and public service.
Target Market
Prospective students and families, researchers and educators, healthcare communities, agricultural producers, policymakers, and the general public.
Unique Value Proposition
Public, scale-driven education and research network that integrates campuses, health systems, national laboratories and agricultural extension to drive learning, health, innovation, and societal impact.
Technical Requirements
N/A
Pricing Model
Public funding with financial aid options; 56% of California undergraduates pay no tuition; specific pricing details not disclosed
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