University of Central Arkansas (UCA)

Business Profile

Core Value Proposition

University of Central Arkansas (UCA) provides a premier learner-focused public comprehensive university experience with undergraduate and graduate education, scholarly and creative endeavors, and engagement with local, national, and global communities.

Target Customer

Prospective undergraduate and graduate students, transfer students, international students, and their families seeking higher education in Arkansas; current students and alumni as well as community members interested in campus programs and services.

Key Differentiator

UCA Commitment offers a debt-free pathway for tuition and fees for incoming Arkansas freshmen with household income of $100k or less, alongside a broad program offering and strong student support.

Implementation Timeline

Not specified in content

Pain Points

1Need for affordable access to higher education for Arkansas freshmen with household incomes up to $100k
2Desire for robust student support, engaged campus life, and opportunities beyond academics
3Seeking a wide range of programs and flexible study options (on-campus and online)

Key Features

19,962 total enrollment
214 to 1 student-to-faculty ratio
322 average ACT score for first-time undergraduates
4140+ academic programs and certificates
5Online programs and study abroad opportunities
6150+ recognized student organizations and active campus life
7UCA Commitment debt-free pathway for eligible students

Target Customer Industries

1Education

Client Results

1Graduates complete undergraduate and graduate degrees across a broad range of programs
2Eligible students benefit from a debt-free tuition/fees pathway via UCA Commitment
3Strong student support and opportunities for engagement (campus life, services, and activities)

Competitive Advantages

1Debt-free pathway for eligible Arkansas freshmen through UCA Commitment
2Low student-to-faculty ratio supports smaller class sizes and personalized attention
3Broad portfolio of programs (140+), including online and global learning options
4Extensive campus life with 150+ student organizations and various services (career, housing, health, etc.)

Key Benefits

1Debt-free tuition and fees for eligible incoming Arkansas freshmen (UCA Commitment)

2Small class sizes and supportive academic environment (14:1 ratio)

3Extensive program variety (140+ programs) and flexible study options (online, study abroad)

4Vibrant campus life with 150+ student organizations

5Comprehensive student services (housing, career services, veterans services, etc.)

Additional Product Information

Product Description

A public comprehensive university focused on undergraduate and graduate education, scholarly and creative work, and community engagement, with extensive programs and student support.

Target Market

Prospective and current students (undergraduate, graduate, transfer, international) and their families seeking higher education in Arkansas; alumni and community partners

Unique Value Proposition

UCA combines an affordable, debt-free pathway for eligible students with a broad range of programs, personalized attention, and a vibrant campus life and support ecosystem.

Technical Requirements

Not specified

Pricing Model

UCA Commitment provides a debt-free pathway for tuition and fees for incoming Arkansas freshmen with household income of $100k or less

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