University of Dayton

Business Profile

Core Value Proposition

University of Dayton provides a Catholic, Marianist higher education that educates the whole person—mind, body and spirit—through hands-on, real-world learning and transparent, merit-based financial aid.

Target Customer

Prospective undergraduate and graduate students (including international and transfer students), law students, their families, and educators/counselors evaluating UD as a place to study and grow.

Key Differentiator

Catholic, Marianist tradition combined with high-impact experiential learning, holistic student support (Flight Crew), and tuition transparency with merit and textbook scholarships.

Implementation Timeline

Value is delivered across the duration of degree programs (typical four-year undergraduate trajectory and longer timelines for graduate/professional programs) with ongoing access to scholarships and financial aid; milestones include FAFSA submission, admission decisions, and continuous academic support.

Pain Points

1Need for real-world, hands-on learning experiences (internships, research, co-ops) integrated into education.
2Uncertainty about total cost of attendance and access to financial aid/scholarships.
3Comprehensive student support to guide academic and personal success.

Key Features

1Real-World Experience: high-impact, hands-on learning opportunities including internships and research.
2Student Support: dedicated holistic advisor and a Flight Crew supporting academic, community, and well-being needs.
3Financial Transparency: personalized four-year cost overview with no hidden fees; merit scholarships and textbook scholarships available; FAFSA required.
4Academic Programs: more than 80 undergraduate programs and 50 graduate/doctoral/other programs across multiple schools.
5Community and Values: education rooted in Catholic, Marianist traditions and emphasis on service and the common good.

Target Customer Industries

Client Results

1Research outcomes funded by NIH grants and collaborations with healthcare institutions (e.g., Cincinnati Children’s Hospital Medical Center) to advance pediatric lung nodule detection using AI.
2Notable philanthropic support enabling faculty hires and professorships (e.g., $1.72 million gift to establish a professorship in justice and human rights studies).
3Financial aid and scholarships enabling broader access to a UD education through merit-based awards and textbook scholarships.

Competitive Advantages

1Catholic, Marianist ethos emphasizing the common good.
2high-quality, hands-on, experiential learning opportunities (internships, research, co-ops).
3Transparent, four-year cost overview and available scholarships (merit and textbook).
4Dedicated student support structures (advisors, Flight Crew) to aid success.
5Strong research partnerships with healthcare institutions and active NIH-funded projects.

Key Benefits

1Hands-on learning opportunities (internships, research, co-ops).

2Dedicated student support through a holistic advising structure (Flight Crew).

3Transparent four-year cost overview and access to merit and textbook scholarships.

4Wide range of programs across multiple colleges (Arts & Sciences, Business, Education & Health Sciences, Engineering, Law).

5Active research and community engagement with notable NIH-funded projects and partnerships with medical institutions.

Case Studies & Success Stories

NIH-funded research on pediatric lung nodule detection

Case #1

UD engineers collaborate with Cincinnati Children’s Hospital Medical Center to develop AI-based methods to detect lung nodules in pediatric CT scans; NIH funding awarded for this research (nearly $500K mentioned in related coverage).

UD researchers' work on lung cancer detection and treatment

Case #2

Nearly $500K NIH grant awarded to UD researchers to explore strategies for detection and potential treatment of non-small cell lung cancer.

Gift to establish professorship in justice and human rights

Case #3

A $1.72 million gift from alumnus Jack Meagher to establish a professorship in justice and human rights studies at UD.

Additional Product Information

Product Description

Catholic, Marianist university offering undergraduate, graduate, licensure and certificate programs with a focus on experiential, real-world learning and transparent, scholarship-supported education.

Target Market

Prospective and current students (undergraduate, graduate, international, transfer, law), families, and academic/administrative stakeholders evaluating UD as an education partner.

Unique Value Proposition

A values-driven education that combines Catholic, Marianist traditions with rigorous hands-on learning, comprehensive student support, and transparent, merit-based financial aid.

Technical Requirements

Not specified in the content.

Pricing Model

Financial aid available (FAFSA required); scholarships (merit, textbook) and other offerings to reduce cost; fixed-fee-like transparency for four-year cost overview.

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