University of East Anglia (UEA)

Business Profile

Core Value Proposition

University of East Anglia (UEA) provides world-leading research, career-focused undergraduate and postgraduate programs, and a vibrant campus experience near Norwich, including Open Day events and extensive student support.

Target Customer

Prospective undergraduate and postgraduate students (including international applicants) seeking degree programs, Open Day experiences, campus tours, and career support services; individuals exploring January-start postgraduate courses and scholarships.

Key Differentiator

Key differentiators include three strategic research themes (ClimateUEA, CreativeUEA, HealthUEA), a nine-time Green Flag award-winning campus, strong graduate employability (over 80% in professional work or further study), and dedicated career support (CareerCentral) with employer partnerships, along with comprehensive Open Day experiences and campus facilities.

Implementation Timeline

Not explicitly specified for value realization; January start options exist with application deadlines (Application Deadline: 1 December; Deposit Deadline: 5 December; Early Payment Discount decisions by 12 December).

Pain Points

1Uncertainty about post-graduation employability and career pathways.
2Difficulty assessing campus life, accommodation options, and facilities before making a commitment.
3Need for clear information on program options, start dates, deadlines, and available scholarships or discounts.

Key Features

1Open Day programmes, campus tours, subject talks, and a dedicated information zone to plan visits.
2Searchable course catalog for undergraduate, postgraduate, PhD, CPD, and short courses, including January-start programs.
3Robust career support through Student Support and Careers Services and the CareerCentral service with employer partnerships.
4Strategic research themes ClimateUEA, CreativeUEA, HealthUEA and access to world-class facilities (e.g., Sainsbury Centre, Library, Media and Music Building).
5Scholarships for postgraduate study (e.g., £5,000 for certain GPA levels; £4,000 for others) and early payment/ deposit incentives with deadlines for January 2026 start.

Target Customer Industries

Client Results

1High graduate employability with more than 80% of UEA graduates in professional work or further study (per HESA Graduate Outcomes Survey).

Competitive Advantages

1Strong employability outcomes and extensive career support extending up to three years after graduation.
2Access to CareerCentral with partnerships across diverse industries for networking, CV/interview workshops, and placements.
3Award-winning campus with ongoing recognition (nine-time Green Flag) and a vibrant city-life in Norwich.
4Clear pathways to postgraduate study with dedicated January-start programs and scholarships, plus a broad range of subjects across multiple disciplines.
5Global-research-enabled education with themed initiatives and on-site facilities supporting both learning and life on campus.

Key Benefits

1Strong graduate outcomes and employability support.

2Extensive Open Day and campus-touring options to inform decisions.

3Scholarships and financial incentives for postgraduate study.

4Access to broad program offerings across multiple disciplines.

5Supportive services before, during, and after studies (wellbeing, student services, placements).

Additional Product Information

Product Description

A UK-based, research-intensive university offering undergraduate and postgraduate degree programs, January-start postgraduate courses, Open Day experiences, campus tours, student support, and career services, underpinned by global research themes and award-winning facilities.

Target Market

Prospective domestic and international students seeking higher education and career-focused programs; individuals interested in January-start courses, scholarships, and experiential campus events.

Unique Value Proposition

UEA uniquely blends high employability outcomes, dedicated career development, and cutting-edge research themes with an accessible campus experience and extensive Open Day activities to help students choose and succeed in their studies.

Technical Requirements

Not specified

Pricing Model

Postgraduate January courses feature scholarships (£5,000 for certain 2:1 or equivalent and £4,000 for 2:2 or equivalent), application deadlines (1 December) and deposit deadlines (5 December), early payment discounts (up to £1,000 if paid by 12 December). Some deposits may be non-refundable; International Deposit Refund Policy applies. Information for various tuition and discounts is provided as part of the January courses program.

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