University of Hawaiʻi at Mānoa

Business Profile

Core Value Proposition

University of Hawaiʻi at Mānoa provides affordable, quality higher education and conducts major teaching and research.

Target Customer

Prospective undergraduate and graduate students, faculty and staff, researchers, alumni, donors, and university partners.

Key Differentiator

One of a handful land-, sea- and space-grant institutions; global leader in earth and environmental sciences (consistently ranked among the top 15 internationally); strong native Hawaiian knowledge focus and sustainability emphasis; comprehensive, multi-library ecosystem and large, diverse campus community.

Implementation Timeline

Not specified in the content; value is realized through ongoing enrollment, study, and degree completion.

Pain Points

1Affordability and access to quality higher education
2Navigating a large, multi-faceted university with many programs and resources
3Finding and applying for financial aid, scholarships, and study opportunities

Key Features

1Undergraduate and Graduate Programs A–Z (course catalogs and program listings)
2Study Abroad and Exchange Programs
3Extensive library system (Hamilton Library, JABSOM Health Sciences Library, Law Library) and research units
4Office of the Vice Provost for Research and Scholarship; system-wide and campus research initiatives
5UH Online Innovation Center and online/continuing education offerings; admissions and financial aid services; study abroad and exchange programs

Target Customer Industries

Decision Makers

1President
2Provost
3Vice Provost for Research and Scholarship
4Chancellor

Client Results

1Graduates receive undergraduate and graduate degrees across many disciplines
2Conducts world-class research and hosts numerous research centers and libraries
3Participation in national and international research initiatives; recognized for strengths in earth and environmental sciences
4Provides a multicultural, diverse campus experience with a long history of sustainability and aloha

Competitive Advantages

1Large, comprehensive teaching and research university with extensive programs and resources
2Dedicated to affordable, quality education
3Strong emphasis on earth, environmental, and Hawaiian studies with international recognition
4Robust library and research infrastructure supporting students and faculty
5Diverse, multicultural campus environment with active study abroad and exchange opportunities

Key Benefits

1Access to a wide range of degree programs (undergraduate and graduate)

2Extensive research opportunities and centers across disciplines

3Robust libraries and information resources

4Financial aid and scholarship options

5Opportunities for study abroad and international exchange

Case Studies & Success Stories

UH scientists, WWII seaplane helped build template for remote research

Case #1

Headline indicates UH Mānoa involvement in a historic research-related outcome, illustrating the university's impact on remote research methodologies.

Additional Product Information

Product Description

A major teaching and research university offering undergraduate and graduate programs, extensive libraries, and a robust research ecosystem with a focus on sustainability, Hawaiian knowledge, and global collaboration.

Target Market

Prospective students (undergraduate and graduate), current students, faculty and researchers, and institutional partners seeking higher education and research opportunities.

Unique Value Proposition

UH Mānoa combines comprehensive education with a strong research engine (land-, sea-, and space-grant status) and a commitment to Hawaiian knowledge and sustainability within a diverse, global campus community.

Technical Requirements

Not specified in the content; university services include online and on-campus offerings (e.g., UH Online Innovation Center, study abroad programs).

Pricing Model

Not specified; financial aid and scholarships are available.

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