University of Illinois Urbana-Champaign

Business Profile

Core Value Proposition

UIUC provides information and resources for students, alumni, and parents as the flagship public university of Illinois, described as a world leader in research, teaching, and public engagement.

Target Customer

{"Students","Alumni","Parents","Faculty & Staff","Prospective Students","Researchers","General Public"}

Key Differentiator

A large public research university with extensive on-campus institutes (e.g., Beckman Institute for Advanced Science and Technology; Carl R. Woese Institute for Genomic Biology), diverse colleges (e.g., Gies College of Business, The Grainger College of Engineering), arts and athletics facilities (Krannert Center for the Performing Arts, Krannert Art Museum), and campus resources (Library, Extension, Outreach) supported by a centralized information hub.

Pain Points

Key Features

1Campus Directory
2Campus Map
3Library access
4Giving / Donations (Give Now)
5Admissions information (Undergraduate & Graduate) and program details
6Course Explorer and academic calendars
7Transcripts and academic records
8Find an Illinois Expert (Illinois Research Connections)
9Office of Undergraduate Research
10Research Park and technology commercialization resources
11Disability Resources & Educational Services (DRES) and Chez Veterans Center
12Accessibility and inclusion resources
13Campus resources for current students, prospective students, faculty & staff, alumni, and parents

Target Customer Industries

Competitive Advantages

1Official, centralized hub for campus information and services across multiple schools and institutes
2Broad array of resources spanning academics, research, admissions, accessibility, international resources, and outreach
3Inclusion and accessibility resources are explicitly highlighted (ADA coordinators, accessibility contacts, and related policies)
4Strong alignment with public engagement and community outreach through extension and cultural institutions

Key Benefits

1Access to academic programs, calendars, and transcripts

2Directory, campus map, and location-based campus navigation

3Admission and program information for undergraduates and graduates

4Research connections and opportunities (Find an Illinois Expert, Office of Undergraduate Research)

5Support resources for accessibility, disability services, and veteran services

Additional Product Information

Product Description

A public flagship university of Illinois offering undergraduate and graduate programs, extensive research centers, libraries, arts and athletics, and a wide range of student and alumni services.

Target Market

Current and prospective students, alumni, faculty and staff, parents, and external partners seeking information, admissions, study resources, campus events, and research opportunities

Unique Value Proposition

A comprehensive, publicly funded research university with an expansive campus ecosystem, integrating academics, research institutes, arts, athletics, outreach, and inclusive resources in a single information platform.

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