University of Kent
Business Profile
Core Value Proposition
University of Kent provides higher education and research opportunities to support students' ambitions.
Target Customer
Prospective undergraduate and postgraduate students, international students, parents and supporters, and employers/partners seeking collaboration and talent.
Key Differentiator
Ambition-driven institution with Canterbury and Medway campuses, extensive research centers and institutes, international partnerships, and collaborative initiatives (e.g., forthcoming collaboration with the University of Greenwich). Offers real-world experiences through Open Days, Campus Tours, International College and virtual experiences.
Implementation Timeline
Immediate engagement possible via Open Days, Campus Tours, and Virtual Experience; longer-term value through degree programs (duration not specified in content).
Pain Points
- 1Choosing the right course and campus and imagining future with enough information
- 2Funding and cost of living; access to scholarships and funding options
- 3Transition to university life (new student onboarding, international relocation, and support)
Key Features
- 1Undergraduate and postgraduate courses across multiple disciplines
- 2International programs and scholarships, including International scholarships and an International College
- 3Campus experiences: Open Days, Campus Tours, Offer Holder Days, Virtual experiences
- 4Research institutes and centres (e.g., Durrell Institute of Conservation and Ecology, Institute of Cyber Security for Society, Institute of Cultural and Creative Industries, Institute of Health, Social Care and Wellbeing)
- 5Placements and internships, Year abroad, Employer and partner engagement, Apprenticeships
- 6News, events, and collaborations (e.g., Kent & Greenwich collaboration; KMMS)
Target Customer Industries
Decision Makers
- 1Senior Project Communications Officer
- 2Head of Medical and Rehabilitation
Client Results
- 1First cohort of Kent & Medway Medical School students graduate
- 2Kent recognized as Academic Centre of Excellence in Cyber Security Research (ACE-CSR)
Competitive Advantages
- 1Multiple campuses (Canterbury and Medway) and international reach
- 2Strong research centers and thematic research strengths
- 3Formal and informal industry partnerships and collaboration opportunities
- 4Comprehensive student support, career employability resources, and scholarships
- 5Accessible information and experiences through Open Days, Campus Tours, and Virtual Experience
Key Benefits
Case Studies & Success Stories
Trailblazing collaboration announced
The University of Greenwich and the University of Kent announced the intention to formally collaborate, creating a 'super-university.'
First cohort of Kent & Medway Medical School students graduate
The first cohort of KMMS students graduated on 17 September.
Additional Product Information
Product Description
A higher education and research institution with campuses in Canterbury and Medway, offering undergraduate, postgraduate, foundation, and international programs, supported by a range of research centres and partnerships.
Target Market
Prospective students (undergraduate and postgraduate), international students, parents and supporters, and employers/partners seeking collaboration and talent development.
Unique Value Proposition
Ambition-driven university with strong research, broad program offerings, international opportunities, and active industry and academic partnerships, delivered through accessible experiences (Open Days, Campus Tours, Virtual Experiences).
Technical Requirements
N/A
Pricing Model
Not disclosed; information on tuition fees, funding, and scholarships is available on the university site.
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