University of Maryland
Business Profile
Core Value Proposition
The University of Maryland provides comprehensive educational and research programs that empower students to tackle society’s grand challenges.
Target Customer
Prospective undergraduate and graduate students, researchers, and faculty interested in a diverse and innovative academic environment.
Key Differentiator
UMD's strategic location near the nation's capital offers unparalleled access to major research, policy, and arts institutions, enhancing learning and career opportunities.
Implementation Timeline
Prospective students can apply and potentially enroll by the next academic year, subject to admissions deadlines.
Pain Points
- 1Need for high-quality, affordable education
- 2Demand for innovation in tackling global challenges
- 3Requirement for a supportive and inclusive academic environment
Key Features
- 1Over 300 degree programs across 12 schools and colleges
- 2Strong emphasis on research with $1.4B in research expenditures
- 3Vibrant arts community integrating arts with science and technology
- 4Opportunities for social innovation and philanthropy through the Do Good Campus
- 5Extensive academic support services including advising and career planning
Target Customer Industries
Decision Makers
- 1Prospective Undergraduate Students
- 2Prospective Graduate Students
- 3Researchers
- 4Faculty Members
Client Results
- 1Graduating students who strengthen the workforce
- 2Launching successful startups and stimulating job creation
- 3Advancing social innovation and philanthropy
Competitive Advantages
- 1Access to a network of research and policy institutions due to strategic location
- 2Diverse academic offerings and robust graduate programs
- 3Nationally ranked programs and faculty
Key Benefits
Case Studies & Success Stories
Maryland Scientists, African Partners Target Malaria-Spreading Mosquitoes
UMD researchers developed a modified fungus to combat malaria, showcasing the university's impact on global health challenges.
Additional Product Information
Product Description
A preeminent public research university offering a wide array of undergraduate and graduate programs with a strong focus on research and innovation.
Target Market
Students and researchers looking for high-quality education and research opportunities.
Unique Value Proposition
UMD's integration of arts, technology, and science fosters a culture of creativity and innovation, uniquely positioning it to address grand societal challenges.
Technical Requirements
None specified
Pricing Model
Offers need-based and merit scholarships to make education affordable.
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