University of Massachusetts Boston (UMass Boston)

Business Profile

Core Value Proposition

University of Massachusetts Boston provides diverse, high-quality higher education with 200+ undergraduate and graduate programs, supported by strong research (R1) and a focus on social mobility.

Target Customer

{"Prospective undergraduate students","Prospective graduate students","International students","First-generation college students","Families of prospective students","Current students, Alumni engagement"}

Key Differentiator

Claims of being the most diverse college campus in New England and the third most diverse in the U.S., combined with an R1 (highest level) research classification and a top ranking for social mobility in New England.

Implementation Timeline

Not specified in content; value appears to accrue over time through degree programs and ongoing opportunities (undergrad/grad degrees, research, internships, study abroad).

Pain Points

Key Features

1200+ undergraduate and graduate programs (in-person, hybrid, and online options)
2Program Finder to explore majors and minors
3Online Programs and Online & Continuing Education
4Global Programs, Study Abroad, Fellowships
5Campus Life, housing, health & wellness, safety & security resources
6Open House events and campus tours for prospective students
7Testimonials and campus videos highlighting student experiences

Target Customer Industries

1Education

Client Results

1High engagement in diversity and inclusion (most diverse campus in New England; 65% of students identify as BIPOC)
2Strong first-generation student representation (53% of new students are the first in their family to go to college)
3Significant global representation (117 countries represented on campus)
4Recognized for social mobility in New England (No. 1 in New England per U.S. News & World Report)
5R1 research classification (highest level of research activity)

Competitive Advantages

1Diversity leadership: described as the most diverse campus in New England and third in the U.S.
2Research intensity: R1 classification indicates high research activity
3Mobility outcomes: top-ranked for social mobility in New England
4Broad program access: 200+ programs including online/hybrid options
5Global and inclusive community: representation from 117 countries; large first-gen and BIPOC student presence

Key Benefits

1Access to 200+ programs across undergraduate and graduate levels

2Diverse, inclusive campus community with strong student representation from 117 countries

3High research activity (R1) and strong emphasis on social mobility

4Flexible study options (in-person, hybrid, online)

Case Studies & Success Stories

Student testimonials showcasing diversity and opportunity at UMass Boston

Case #1

Quotes from students highlight feelings of inclusion, career and life opportunities, and supportive faculty, illustrating the campus’ impact on belonging and future prospects.

Additional Product Information

Product Description

Public research university offering 200+ undergraduate and graduate programs with a strong emphasis on diversity, social mobility, and campus community.

Target Market

Prospective undergraduate and graduate students, international students, first-generation students, families seeking a diverse, city-adjacent higher education option in Boston, MA.

Unique Value Proposition

A highly diverse, inclusive campus paired with top-tier research (R1) and social mobility leadership in New England, offering extensive program options (including online/hybrid) and hands-on campus experiences.

Technical Requirements

Not specified in content.

Pricing Model

Not specified in content.

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