University of Minnesota Duluth (UMD)
Business Profile
Core Value Proposition
University of Minnesota Duluth provides hands-on, discovery-based higher education and a campus life experience designed to lead to strong graduate earnings and real-world rewards.
Target Customer
Prospective undergraduate and graduate students and their families seeking a public university education in Minnesota; current students and alumni seeking campus resources and community.
Key Differentiator
A lakeside, mid-sized public university offering hands-on exploration within a supportive community, backed by recognition as a top public research university and notable post-graduate earnings for graduates.
Implementation Timeline
Not specified in content; outcomes emphasized include rankings, value, and alumni success
Pain Points
- 1Need affordable education and access to financial aid
- 2Desire for hands-on, real-world learning and meaningful challenges
- 3Uncertainty about career outcomes and earnings after graduation
Key Features
- 1Undergraduate and graduate programs
- 2Hands-on discovery and tackling real-world challenges
- 3Campus life with year-round outdoor access on Lake Superior
- 4Rankings and recognitions (best value, veterans support, social mobility, research status)
Target Customer Industries
Client Results
- 1Named among Best Colleges by U.S. News & World Report with recognitions for best value, veterans, and social mobility
- 2Alumni success examples (e.g., Kim Hyatt receiving a Minnesota journalism award)
- 3Noted as a top Minnesota public university for graduate earnings
Competitive Advantages
- 1Strong graduate earnings among Minnesota public universities
- 2Carnegie recognition as a top research university
- 3Supportive, appropriately sized campus community with dedicated resources
- 4Strategic Lake Superior location offering outdoor lifestyle and opportunities
Key Benefits
Case Studies & Success Stories
UMD Alum Kim Hyatt wins Minnesota award from the Society of Professional Journalists
Alumnus Kim Hyatt recognized with a Minnesota journalism award, illustrating alumni career success after attending UMD.
Additional Product Information
Product Description
Public university offering undergraduate and graduate programs with a focus on hands-on learning, campus life, and research opportunities on Lake Superior in Duluth, MN.
Target Market
Prospective students and families seeking public higher education in Minnesota; current students and alumni seeking campus resources and community
Unique Value Proposition
Hands-on, discovery-based education on a lakeside campus combined with strong career outcomes and notable research status.
Technical Requirements
Not specified
Pricing Model
Not specified
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