University of New Brunswick (UNB)
Business Profile
Core Value Proposition
University of New Brunswick (UNB) provides higher education programs and research opportunities, leading discovery and innovation.
Target Customer
{"Prospective undergraduate and graduate students","International students","Researchers and academics seeking partnerships","Industry partners","Alumni"}
Key Differentiator
Longstanding history since 1785; broad range of programs (100+ study options); strong emphasis on experiential education (co-op and hands-on learning); active research partnerships and industry collaboration (Office of Research Services, Partnerships, Advanced Manufacturing Convergence Hub).
Implementation Timeline
Not specified in content
Pain Points
- 1Need guidance on admission requirements and the application process
- 2Choosing from 100+ study options and programs
- 3Financing education (tuition, fees, scholarships, financial aid)
Key Features
- 1Undergraduate and Graduate Programs
- 2Experiential Education and UNB Online Career Connections
- 3Research and Innovation Partnerships
- 4English as a Second Language, Exchange and Study Abroad
- 5Campus life and student support services (Housing, Libraries, Bookstores, Career Services)
Target Customer Industries
Decision Makers
- 1VP Research
- 2Recruiter
Client Results
- 1Admission and program outcomes leading to degree attainment
- 2Experiential learning experiences (co-op, internships)
- 3Research partnerships and potential commercialization
- 4Career connections and employability
- 5International exchanges and language support
Competitive Advantages
- 1Rich history and breadth of programs (100+ options)
- 2Strong focus on experiential education and co-op
- 3Robust research and industry partnerships with dedicated offices and hubs
- 4Two campus locations (Fredericton and Saint John) with dedicated facilities
- 5Resources for students (financial aid, scholarships, libraries, career connections)
Key Benefits
Additional Product Information
Product Description
UNB provides higher education programs (undergraduate, graduate) and research opportunities, with a focus on experiential learning, partnerships, and innovation across its Fredericton and Saint John campuses.
Target Market
Prospective students (undergraduate and graduate), international students, researchers, industry partners, alumni
Unique Value Proposition
UNB combines a long-standing history of discovery with a broad array of programs and strong industry and research partnerships to deliver hands-on, experiential education and impactful research outcomes.
Technical Requirements
Not specified
Pricing Model
Not specified
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