University of Puget Sound
Business Profile
Core Value Proposition
University of Puget Sound provides a residential liberal arts education with experiential learning opportunities (internships and studying abroad) and strong student outcomes at a 97-acre campus in Tacoma, WA.
Target Customer
Prospective undergraduate students and their families; current students; alumni and donors.
Key Differentiator
Low student-to-faculty ratio (10-to-1); extensive experiential learning options; study abroad in 27 countries; large emphasis on financial aid (90%+ receive aid); more than 50 undergraduate programs and five graduate programs; holistic, testing-optional admissions.
Implementation Timeline
Not explicitly stated; undergraduate degrees typically span multiple years with graduate programs varying in length.
Pain Points
- 1Affordability and access to financial aid for higher education
- 2Finding a college with robust experiential learning and global study opportunities
- 3Desire for close faculty engagement and personalized undergraduate experience
Key Features
- 1Experiential Learning options including internships and studying abroad
- 2Global study abroad programs in 27 countries
- 3Small class sizes with a 10:1 student-to-faculty ratio
- 497-acre residential campus in Tacoma, WA
- 5More than 50 undergraduate programs and five graduate programs
- 6Holistic admissions and a testing-optional policy
- 7Significant financial aid availability (90%+ of students) and a range of scholarships
Target Customer Industries
Decision Makers
- 1Admission Counselor
Client Results
- 186% of the Class of 2024 is employed, continuing their education, or engaged in public service
- 290%+ of Puget Sound students receive some form of financial aid
- 3Median annual salary for recent Puget Sound graduates who received federal student aid: $69,590
- 4307,317 dollars raised in this year’s Logger Day Challenge
Competitive Advantages
- 1Strong financial aid presence reducing cost barriers
- 2High student outcomes and employment prospects
- 3Extensive study abroad opportunities (27 countries)
- 4Close-knit, low student-to-faculty ratio
- 5Active alumni network and donor engagement
Key Benefits
Case Studies & Success Stories
Flip the Script
Jenn Ruzumna ’95 navigates a non-linear path in the show business industry, driven by her Puget Sound education.
That Voice You Hear
Alumni experiences connected to access to National Public Radio (NPR) HQ and related opportunities.
Master of Public Health Grad Supports Global Health Efforts
Alumni with an MPH contributing to global health initiatives.
University of Puget Sound Students Gain Global Perspective in the Galápagos
Students participate in a Georneys trip to the Galápagos, broadening global perspectives.
The Nature of Artificial Intelligence
Faculty research on AI and language understanding highlighting Puget Sound’s academic impact.
Matelich Scholarships Awarded to Outstanding Arizona and Nigeria Students
Incoming students receive Matelich Scholarships, illustrating merit-based scholarship opportunities.
University of Puget Sound Celebrates $31.18 Million Raised in 2023–24
Fundraising success highlighting donor impact and alumni engagement.
Additional Product Information
Product Description
Independent, residential, and predominantly undergraduate liberal arts college in Tacoma, WA offering undergraduate and graduate programs with a focus on experiential learning and student outcomes.
Target Market
Prospective undergraduate students and their families; current students; alumni and donors.
Unique Value Proposition
A residential liberal arts college with a proven track record in experiential learning, strong financial aid, and robust global study opportunities, supported by an engaged alumni network and clear pathways to successful outcomes.
Technical Requirements
N/A
Pricing Model
Tuition and fees with financial aid, scholarships, and endowment/fundraising support (e.g., Logger Day) to aid affordability
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