Untappd

Business Profile

Core Value Proposition

Untappd provides a social platform for discovering, sharing, and enjoying beers, while offering businesses tools to engage customers and manage their offerings.

Target Customer

Beer enthusiasts and businesses such as bars, breweries, and retailers.

Key Differentiator

Untappd combines social networking for beer enthusiasts with business tools for managing beer offerings and customer engagement.

Implementation Timeline

Immediate value upon app download and account setup for users; rapid menu creation and publication for businesses.

Pain Points

1Need for discovering new and different beer styles.
2Difficulty in tracking and sharing beer experiences.
3Challenges for businesses in engaging customers and updating them on new beer offerings.

Key Features

1Create a Beer Journal to log and rate beers.
2Unlock achievements by trying new beers.
3Explore popular bars and breweries nearby.
4Create and publish digital menus for businesses.
5Receive live tap list updates and event alerts.

Target Customer Industries

Decision Makers

1Business Owner
2Brewery Manager

Client Results

1Increased customer engagement through social features
2Improved customer loyalty and repeat business
3Enhanced visibility of beer offerings and events

Competitive Advantages

1Large community of beer enthusiasts for social engagement.
2Extensive database of beers and breweries for easy discovery.
3Integration of business tools with customer-facing features.

Key Benefits

1Enhanced beer discovery and social sharing for consumers.

2Effective customer engagement and business management tools.

3Real-time updates on beer offerings and events.

Additional Product Information

Product Description

A mobile app and platform for beer enthusiasts to discover, share, and enjoy beers, and for businesses to manage beer offerings and engage customers.

Target Market

Beer enthusiasts and businesses in the food and beverage industry.

Unique Value Proposition

Combines beer discovery and social sharing for consumers with management and engagement tools for businesses.

Technical Requirements

Requires iOS or Android device for the mobile app.

Pricing Model

Free app for consumers; subscription-based tools for businesses with a free trial available.

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