UpCounsel
Business Profile
Core Value Proposition
UpCounsel provides on-demand access to vetted attorneys tailored to a business's needs, with free legal documents and a streamlined platform for proposals, payments, and document management.
Target Customer
Businesses of all sizes seeking affordable, on-demand legal services (including startups, growth companies, and legal departments); attorneys and law firms seeking clients via UpCounsel.
Key Differentiator
Not a law firm; uses a proprietary matching process to connect clients with qualified attorneys, offers transparent pricing, proposals within hours, free post-a-job and a nationwide network with average attorney experience of 14 years.
Implementation Timeline
Post a job in about a minute; receive proposals within hours; hire instantly when ready.
Pain Points
- 1Difficulty finding the right attorney quickly
- 2High and opaque legal costs from traditional law firms
- 3Fragmented management of legal work (finding, proposals, payments, and documents)
Key Features
- 1Post a Job and receive free proposals from qualified attorneys
- 2Custom proposals within hours and transparent pricing
- 3Access to vetted attorneys on demand for building a full legal team
- 4Streamlined document management with free storage and e-signature tools
- 5Secure online payments and 24/7 support
- 6Free legal documents repository and self-help guidance
Target Customer Industries
Decision Makers
- 1CEO
- 2Co-Founder
- 3Business Transactional Lawyer
- 4Intellectual Property Lawyer
- 5General Counsel
Client Results
- 1Cost savings up to 60% compared to law firms
- 2Custom proposals within hours and quick access to top attorneys
- 3Access to attorneys with substantial experience (average 14 years)
- 4Large user base: Trusted by 10,000+ businesses
Competitive Advantages
- 1Cost-effective, transparent pricing and potential savings
- 2Fast matching and proposals without hours of searching
- 3Nationwide reach with specialized business lawyers
- 4Secure, private platform with document management and payments
- 5Independent of traditional law firm overhead
Key Benefits
Case Studies & Success Stories
Sean Conway – CEO & Co-Founder testimonial
UpCounsel helped a startup find great attorneys at great prices, enabling focus on business growth rather than high legal bills.
Bastiaan Janmaat – CEO & Co-Founder of Datafox
UpCounsel is affordable, diverse and responsive.
Additional Product Information
Product Description
An interactive online service that connects businesses with on-demand, vetted attorneys and provides access to free legal documents; not a law firm.
Target Market
Businesses of all sizes seeking on-demand legal services; startups, growth companies, and legal departments; attorneys and law firms joining the UpCounsel network.
Unique Value Proposition
On-demand access to top vetted business attorneys with transparent pricing, fast proposals, online collaboration, and cost savings, all without traditional law firm overhead.
Technical Requirements
Online platform with free storage, e-signature tools, and secure payments; no local software installation mentioned.
Pricing Model
Free to post a job; pay for custom proposals and attorney work; transparent pricing; potential savings up to 60% versus traditional law firms; free consultations.
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