Updraft

Business Profile

Core Value Proposition

Updraft provides a mobile app distribution and beta testing platform to distribute iOS, Android and Windows apps to testers, product managers and designers, enabling early feedback to remove bugs and improve quality.

Target Customer

Product managers, testers, designers, developers, and IT/DevOps teams involved in mobile app development and QA within software/tech organizations.

Key Differentiator

Swiss product with secure hosting; centralized distribution across iOS, Android and Windows; enterprise distribution with internal app store; supports re-signing without rebuilding; strong CI/CD integration and test/feedback workflows.

Implementation Timeline

Users can upload and distribute new iOS and Android apps in just a few seconds; setup and deployment steps are described as rapid through a guided workflow (Setup, Deployment, Distribution).

Pain Points

1Difficulty distributing builds to internal and external testers quickly across multiple platforms (iOS, Android, Windows).
2Managing code signing, certificate provisioning, and store submissions across platforms.
3Coordinating deployments and obtaining timely feedback/bug reports from testers.

Key Features

1Ad-hoc and enterprise distribution
2Deployment environments (development, staging, production)
3Code signing and store submission
4Testers dashboard and tester groups
5SSO and custom storage
6Customized download pages and secure hosting
7Automated notifications (Slack, Teams, Discord)
8Public links and QR codes for easy installations
9Internal enterprise app store support
10CI/CD integrations (GitLab, GitHub, Azure DevOps)
11Fastlane and Gradle support; Jenkins Plugin
12Re-signing of iOS/Android binaries (Resigning .ipa/.aab files)

Target Customer Industries

1Technology

Decision Makers

1Product Manager
2Tester
3Designer
4Admin

Client Results

1Faster distribution of builds to testers and stakeholders
2Earlier feedback and bug reporting to improve app quality
3Centralized management of multi-platform app distribution and testing
4Secure hosting and enterprise-grade distribution options

Competitive Advantages

1Swiss secure hosting
2Cross-platform distribution (iOS, Android, Windows) in one platform
3Enterprise app store and internal distribution options
4Re-signing without rebuilding to change certificates/provisioning profiles
5Strong integration with popular CI/CD tools and automation frameworks
6Comparable functionality to Microsoft App Center with additional capabilities

Key Benefits

1Streamlined beta testing and feedback collection

2Simplified code signing and store submission processes

3Centralized management of multi-platform app distributions

4Enterprise features (SSO, internal app store, custom storage) and secure hosting

5Strong automation via CI/CD integrations and notifications

Additional Product Information

Product Description

Updraft is a mobile app distribution and beta testing platform that lets teams distribute iOS, Android and Windows apps to testers, product managers and designers, with features for code signing, store submission, tester management, and CI/CD integrations.

Target Market

Software development teams, QA/test teams, product teams, and enterprise IT teams needing streamlined mobile app distribution and beta testing workflows.

Unique Value Proposition

Updraft offers centralized, cross-platform app distribution with secure hosting, enterprise app store capabilities, and advanced signing/re-signing workflows, plus deep CI/CD integration, all in one platform.

Technical Requirements

CI/CD integrations with GitLab, GitHub, Azure DevOps; supports Fastlane, Gradle; Jenkins Plugin; manual uploads via curl; Webhook/notification integrations (Slack, Teams, Discord); supports iOS, Android, Windows workflows

Pricing Model

{"{\"plan\":\"Starter\",\"price\":\"Free\",\"details\":\"1 app project, 3 app versions, 500 MB storage, 100 app installations per month\"}","{\"plan\":\"Pay as you go\",\"price\":\"$5 / month\",\"details\":\"All features from Starter; unlimited app projects; unlimited app versions; unlimited storage (Pay-as-you-go); 1000 app installations per month\"}","{\"plan\":\"Professional\",\"price\":\"$49 / month\",\"details\":\"All features from Pay-as-you-go; includes re-signing; store submission; CI integrations; 1,000+ app installations/month\"}","{\"plan\":\"Enterprise\",\"price\":\"Custom\",\"details\":\"Customized solution with SLA options; tailored app projects, environments, distributions, and support\"}"}

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